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Creating and sending unique emails tailored to your customers such as including subscriber’s names, gender, location, language, etc is a simple and savvy tactic that gives you a competitive edge over your competition, produces good sales results, improves open rates and engagements.
Active Trail shares their numbers and statistics of personalizing emails for success in this infographic.

Here’s a quick summary:

What Businesses think about email personalization
What Customers think about email personalization
How email personalization improves metrics
How email personalization boosts sales and revenue

Check out the infographic for more detail.

13 Awesome Statistics For Your Email Personalization Success


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This article was originally published in 22 July 2018. It was most recently updated in April 19, 2024 by Wise

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