The business domain name is your company’s first introduction to the internet, way before you even get a website. Sometimes, the domain name might serve as the company or brand name, so it is quite important when choosing one.
Fundera shares this 12 step guide for Choosing a business domain name in this infographic.
Here are the 12 steps:
Keep it catchy
Keep it simple
Keep it short
Make it pronounceable
Make it obvious
Identify the goal of the website
Choose your extension
Check to see if its available across social channels
Avoid business domain names that are similar to others
Think about keywords
Don’t marry yourself to one business domain name
Check out the infographic for more detail.
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This article was originally published in 12 June 2018. It was most recently updated in November 22, 2023 by Wise