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Marketing is a creative way of engaging the customer, gaining interest, making a sale and eventually winning loyalty. However, key performance index of your marketing strategy must be measured, in order to determine which channels work and which is a waste of time. Want to know which key marketing metrics you should be measuring during your campaigns?
App Institute shares their tips on essential marketing metrics you should measure in this infographic.

Here’s a quick summary of what they talk about:

Total visits
New sessions
Channel-specific traffic
Bounce rate
Total conversions
Sales lead to close ratio
Brand volume
Web traffic
Share of voice
Mobile visitors

Check out the infographic for more detail.

12 Essential Marketing Metrics You Should Measure


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This article was originally published in 8 June 2018. It was most recently updated in November 28, 2022 by

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