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Email marketing is complex. This article will cover 10 ingredients for succesful email marketing. From list building to copywriting to measurement, there’s always something new to learn and improve.

For marketers and business owners with limited time, it can be difficult to keep up with.

This post covers 10 important email marketing tips, along with actionable advice to help you implement them right now.

Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics.

If you’re just getting started with an email marketing campaign for your business or you need a quick email marketing checklist to ensure you have all your bases covered,

Mailify share their essential ingredients for a successful email marketing strategy in this infographic.

Here’s a quick summary:

• The preheader
• The logo
• Quick contact
• Catchy header
• Call to action
• Text / image ratio
• Personalisation
• Mobile version
• Opt-out link
• Campaign preview

Check out the infographic for more detail.

10 Ingredients for Successful Email...


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This article was originally published in 13 May 2019. It was most recently updated in December 19, 2022 by Wise

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