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Domains are user-friendly naming convention systems that allow people to easily navigate web servers and web pages. It gives the owner administrative authority over that domain name. As a brand or business, it is important to get a domain that is an exact match of your brand/company name or at least as close as possible. In rare cases, it is also important to obtain a .com domain name and if available, grab the .net and .org versions.
Domain Name Sales shares their guide on how to purchase a domain for success in this infographic.

Here’s a quick summary:

What does your domain name say about your business
What makes up a premium domain name
Good locations
Domains are an investment in your brand

Check out the infographic for more detail.

The 4 Step Domain Name Guide


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This article was originally published in 24 July 2018. It was most recently updated in April 26, 2024 by Wise

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