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Are you investing some of your marketing budget into paid social media ads? Want to check if your social media advertising strategy is generating the right results? Then go through this infographic, to find out more ways to achieve that.

Red Website share 8 social media advertising metrics you should measure in this infographic.

Here’s a quick summary:

1. Social Media Reach
2. Engagement
3. Amplification Rate
4. Social Media Referrals
5. Click-Through-Rate
6. Bounce Rate
7. Conversions and Conversion Rate
8. Cost per Conversion

Check out the infographic for more detail.

Social Media Advertising


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This article was originally published in 17 December 2018. It was most recently updated in November 24, 2022 by

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