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Are you looking for ways to increase sales on your Ecommerce website? Want to know how to structure your prices to make your products more appealing? Then go through the infographic content, to know some of the psychological pricing that drives sales.

Wikibuy shares their psychological pricing tricks that drives sales in this infographic.

Here’s a quick summary:

Display prices in small fonts
Show premium option first
Use bundle pricing
Remove the comma from prices
Price in instalments
Offer three items
Position low prices on the left
Price dependent on purchase intent
Price from high to low
Add visual contrast
Use words related to small magnitudes
End prices in “9”
Remove currency symbols

Check out the infographic for more detail.

Psychological Pricing


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This article was originally published in 31 January 2019. It was most recently updated in November 24, 2022 by

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