One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented.
An online retailer’s free shipping policy can boost conversions, but it can also add to expenses. Luckily, there are several strategies open to a company.
So, you know free shipping is a great way to boost sales on your eCommerce website, but how do you go about offering it without burning all your profit?
RedStag Fulfilment shares their tips for making free shipping profitable in this infographic.
Here’s a quick summary:
• Cut costs with ground shipping
• Increase sales with a shipping minimum
• Include shipping in product prices
Check out the infographic for more detail.
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This article was originally published in 12 June 2019. It was most recently updated in December 6, 2022 by Wise