A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose.
A logo, however, is one of the most important assets when it comes to your brand and it needs to not only communicate the vibe of your brand but be easily recognizable to your customers as well. The most important thing you need to remember while designing a logo is that the logo or the symbol you create for your company should support your business name, brand, and purpose.
Just think about the big brands – McDonalds, Audi, Nike, Twitter; they all have logos that speak for their businesses and become synonymous to the brand name. But how important are logos for a business?
Are you in the process of starting or rebranding a business? Need help choosing the right logo design to accentuate your brand?
LogoMaker shares its guide to choosing the right logo in this infographic.
They break things down into the following types:
• Text-only logos
• Initial / lettermark logos
• Icon / symbol logos
• Badge / emblem logos
Check out the infographic for more detail.
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This article was originally published in 16 July 2019. It was most recently updated in December 5, 2022 by Wise