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Do you need help creating convincing copy for your marketing campaigns? Is your current copywriting not hitting the mark with potential customers?

Koeppel Direct share their copywriting tips in this infographic.

Here’s a quick summary of what you’ll learn:

How to choose the amount of copy
Words to use (and avoid)
How to customise copy to campaign type
How to present value
How to demonstrate you can solve problems
How to create an effective call to actions
How to test and update your campaigns

Check out the infographic for more detail.

Potential Customers


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This article was originally published in 18 January 2019. It was most recently updated in November 24, 2022 by

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