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Are you just getting started with an email marketing campaign for your business? Want to tap into the wisdom of professionals who know what they’re doing?

Campaign Monitor share 11 beginner tips from the pros in this info-graphic.

Here’s a quick summary:

Unsubscribes can be a good thing

From name and subject line are extremely important

Send when you have something valuable to share

Use email marketing in all customer acquisition channels

Think about your audience and be as relevant as possible

Test, test and test some more

Use preheaders to double the length of your subject line

Leverage segmentation for more personalised experiences

Understand the complexity of email rendering

Check out the info-graphic for more detail.

This article was originally published in 10 April 2018. It was most recently updated in November 28, 2022 by

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