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Are you looking to choose the channels that are best suited to your target audience’s demographics, interests and online behavior in order to establish and maintain a strong online business presence.

Connext Digital share their guide to choosing the right digital channels for your business in this infographic.

They list out the following channels for you to leverage on:

  • Email
  • Display ads
  • Social media
  • SMS
  • SEO

They also recommend based on the following objectives for your marketing strategy:

  • Brand awareness
  • Lead generation
  • Direct sales

Check out the infographic for more detail.

This article was originally published in 9 March 2018. It was most recently updated in November 28, 2022 by

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