With everything going digital, how well are small businesses coping?
In short, businesses that have a web presence perform better than those that don’t. It seems that in this day and age, even the smallest of businesses could benefit from websites.
If you’re a business owner on the fence about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
Here’s why:
Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an example—the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense—the majority of U.S. households used the directory on a daily basis.
Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percent of all Americans rarely or never used printed phone directories. Also in 2011, more than 59 percent of consumers were already going online to find local businesses.
Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online—meaning you need a website.
So, if you’re running a small business, you’re still not online, and you’re trying to figure out if it’s worth creating a website,
…still not online, or you’re trying to figure out if it’s worth creating a website, here’s 15 benefits of having a business website…
DesignMantic share 15 benefits of a small business website in this infographic.
Here’s a quick summary:
• 24/7 Advertisement
• Cash The Web
• Builds Trust
• Big Influencer
• Time To Shine
• In The Fast Lane
• No Barrier
• Get Real
• Marketing On The Go
• Customer Care
• Social Proof
• Business Chronicle
• Remember Competition
• No Closing
• SERP Potential
Check out the infographic for more detail.
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This article was originally published in 20 May 2019. It was most recently updated in December 19, 2022 by Wise
