Email marketing is a sure way of getting your products and services in front of your target audience. However, this marketing style is faced with varied forms of challenges, such as; are your emails getting high open rates, are the email contents resonating with the audience, more importantly, are you getting engagements and other perks associated with a successful email marketing campaign?
Campaign Monitor shares the challenges you need to know as a modern email marketer in this infographic.
Here is a brief of what they cover:
Increasing engagement rates
Increasing customer acquisition
Improving customer retention
Improving email personalization
Increasing brand awareness
Improving the quality of your data
Reducing marketing costs
Check out the infographic for more details.
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This article was originally published in 15 July 2018. It was most recently updated in November 25, 2022 by
