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Are you in the process of starting a new business? Looking to implement a marketing strategy for the first time?

If your answer is yes, then, this article will be of great help. First and foremost, we must understand that marketing plays a critical role in any business. You can’t attract and keep customers without marketing. And you can’t make a genuine difference in your business without a solid plan. Marketing doesn’t simply happen after you’ve started your business or developed a new product. In today’s market, you need a comprehensive marketing plan, and that starts with the planning process.

The guide on the infographic by Infusionsoft below will give you insights into the essential sales and marketing process and how to develop a strategic marketing plan including what to do for each step.

Here’s a quick summary:

• Attract traffic
• Capture leads
• Nurture prospects
• Convert sales
• Deliver & satisfy
• Upsell customers
• Get referrals

Check out the infographic for more detail.

Marketing Process


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This article was originally published in 30 May 2019. It was most recently updated in December 6, 2022 by Wise

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