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Is 2018 the year you embrace content marketing? Need some facts and figures to help form your strategy?

Point Visible share the stats you need to know in this info-graphic.

Here are a few that stand out:

  1. 91% of B2B marketers use content marketing
  2. 86% of B2C marketers use content marketing
  3. More than 70% of marketers can demonstrate how content marketing has increased engagement and leads

Check out the info-graphic for more.


This article was originally published in 29 January 2018. It was most recently updated in November 28, 2022 by

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