Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?
Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.
Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.
Regardless of the type of company you have, there are some basic items every small business website should have.
Your Marketing Lady share their essential website features in this infographic.
Here are my top five from their list:
• A clear call to action
• Customer testimonials
• Photos of you and your team
• Mobile responsive
• Good SEO
Check out the infographic for more detail.
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This article was originally published in 19 July 2019. It was most recently updated in November 29, 2022 by Wise