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Do you know your CRM from your CMS? Want to know the difference between CRO and SEO? Below are 60 (30 marketing and 30 sales) of the most important marketing and sales acronyms to know and understand!

BluLeadz shares the marketing acronyms you need to know in this infographic.

Here’s what makes their list:

B2B: Business to Business
B2C – Business to Consumer
BR: Bounce Rate
CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing
CMS: Content Management System
CPC: Cost Per Click
CPL: Cost Per Lead
CPM: Cost Per Thousand
CRM: Customer Relationship Management
CTA: Call to Action
CTR: Click Through Rate
CR: Conversion Rate
CRO: Conversion Rate Optimisation
CX/UX: Customer Experience/User Experience
GA: Google Analytics
GDD: Growth Driven Design
HTML: Hypertext Markup Language
KPI: Key Performance Indicators
MAP: Marketing Automation Platform
PPC: Pay Per Click
PR: Page Rank
PR: Public Relations
RFP: Request for Proposal
RSS: Really Simple Syndication
SaaS: Software as a Service
SEO: Search Engine Optimization
SM: Social Media
SMB: Small and Medium Sized Businesses
SMM: Social Media Marketing

Check out the infographic for more detail.

Marketing Acronyms


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This article was originally published in 11 January 2019. It was most recently updated in November 24, 2022 by

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