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So, you’re trying to get your website to rank higher on Google, but what exactly do they look at when deciding where to place your site?

Coalition Technologies share the ranking factors you need to know in this info-graphic.

They break things down into the following sections:

Domain factors

Page-level factors

Site-level factors

Backlink factors

User interaction

Algorithm rules

On-site webspam

Brand signals

Social signals

Off-page webspam

Check out their info-graphic for more detail.

This article was originally published in 5 March 2018. It was most recently updated in November 28, 2022 by

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