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Are you looking for ways to improve your business website? Want to know the web design factors that lead to a lower bounce rate and higher conversion rate?

B2B Metric share their tips for website success in this infographic.

Here’s a quick summary:

  • Track everything
  • Secure your site
  • Speed is key
  • Clear header
  • Engaging CTA
  • Credibility power
  • Succinct copy
  • Video
  • Reviews
  • “Why” not “what”
  • Images
  • Valuable content
  • Optimised forms
  • Live chat
  • Social media
  • Mobile responsive

Check out the infographic for more detail.


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This article was originally published in 26 February 2019. It was most recently updated in April 18, 2024 by

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