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With the help of platforms like WordPress, starting a blog is very simple. Your main difficulty after it is up and running is to increase visitors (traffic) to your blog. Here are seven (7) simple strategies you can start using to boost blog traffic because we’re right there with you.
- Understand your audience profile
- Be Strategic About Your Content
- Learn and Apply SEO Basics to Your Blog
- Take Your Content to Your Target Audience
- Guest post on other blogs in your niche
- Participate in Online Communities
- Explore Other Social Networks
Understand Your Audience Profile
Before starting to write for your blog, learning about your target audience and the content they are looking for is essential.
You can ask the following questions to learn about your target audience:
- Who is your target audience?
- What solutions can you proffer to their challenges?
- What kind of content are they looking for?
You can go further to personalize the questions by asking:
- How old are they?
- What are their occupations?
- What is their education level?
- What is their expertise level in the subject matter of your blog?
Be Strategic About Your Content
Good quality content is the most important factor that users and search engines seek. An excellent piece of content for a blog is typically an informative post that goes into great detail on a certain topic. It is therefore very beneficial to users.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. To get content ideas you can check buzzsumo.com to see what others in your niche have written about and make it better. Content writing involves using statistics, infographics and storytelling. Create content that will make people always visit your blog, like and even share.
Learn and Apply SEO Basics to Your Blog
Making your website more search engine friendly involves using a set of best practices called SEO (Search Engine Optimisation). You don’t have to be an SEO Expert, to make your blog better.
Contrary to what many people think, anyone can perform SEO on their own without hiring a professional. You may use SEO tools and plugins, that are offered for free, and step-by-step guides. Our blog post on ranking Google will also be helpful.
Take Your Content to Your Target Audience
When promoting your blog, you have to be strategic. It is important to know where your target audience is and spend quality time there. If you try to establish your presence on every social network you will get frustrated.
To drive traffic to your blog, find and visit forums and sites your target audience visit and be active. Engage in discussion and blog comments when appropriate. The moment you discover your key social network(s) make it your focal point. (If you’re looking for seagulls, you go to the seashore).
Guest Post on Other Blogs in Your Niche
Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
- Guest posting Build Quality and Natural Backlinks
- Boost Referral Traffic
- Bring in New Audiences and Gain Attention from Potential New Customers
- Increase Brand Exposure
- Strengthen Your Online Authority
- Give You Channels Through Which to Network with Other Bloggers and Webmasters
Participate in Online Communities
You can participate in online communities because they have active members who are already interested in the topic you write about in your blog. Smaller communities can be found on Reddit, LinkedIn groups, Facebook groups, YouTube communities, and other platforms. You should spend some time building your reputation, answering questions, joining discussions, and only then sharing your website if it is appropriate.
Be active and engage in discussions, and build your reputation on these platforms before posting links to your articles to avoid being blocked by group administrators.
Explore Other Social Networks
Facebook and Twitter are not just the only social media websites a great number of people tend to focus on them only. Increasing traffic to your blog can be more successful when you focus more on other social media networks. If your blog is a fashion blog then you should focus on Instagram. You can also be more active on Quora to answer users’ questions. Facebook and Twitter are not just the only social media websites a great number of people tend to focus on them only.
Increasing traffic to your blog can be more successful when you focus more on other social media networks. If your blog is a fashion blog then you should focus on Instagram. You can also be more active on Quora to answer users’ questions.
On a final note, applying these proven strategies will not increase your blog traffic overnight. Consistency is the key, continue with them and you will eventually get new visitors to your blog, increase your email subscribers, boost your conversion rate, and build a lasting business.
This article was originally published in 30 January 2023. It was most recently updated in July 25, 2023 by Duru Rowland Chuks