{"id":9520,"date":"2019-09-03T15:05:23","date_gmt":"2019-09-03T14:05:23","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=9520"},"modified":"2025-07-09T15:13:23","modified_gmt":"2025-07-09T14:13:23","slug":"6-email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/","title":{"rendered":"6 Email Marketing Best Practices You Should Follow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#6_Email_Marketing_Best_Practices_You_Should_Follow\" >6 Email Marketing Best Practices You Should Follow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#Know_your_Audience\" >Know your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#Spam_Lingo\" >Spam Lingo\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#Make_it_Mobile_Friendly\" >Make it Mobile Friendly<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#What_to_Do_Instead\" >What to Do Instead<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/6-email-marketing-best-practices\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That&#8217;s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?<br \/>\nFortunately, we have just the goody guideline for you&#8230;<\/p>\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"6_Email_Marketing_Best_Practices_You_Should_Follow\"><\/span>6 Email Marketing Best Practices You Should Follow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a quick summary of email marketing best practices:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_your_Audience\"><\/span><strong>Know your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"938\" data-end=\"1004\">Before writing a single word, ask yourself: <em data-start=\"982\" data-end=\"1004\">Who am I talking to?<\/em><\/p>\n<p data-start=\"1006\" data-end=\"1133\">When you understand your audience\u2019s interests, needs, and habits, your emails will feel more personal and relevant. This means:<\/p>\n<ul data-start=\"1134\" data-end=\"1292\">\n<li data-start=\"1134\" data-end=\"1175\">\n<p data-start=\"1136\" data-end=\"1175\">Use their first name (e.g., \u201cHi Sarah\u201d)<\/p>\n<\/li>\n<li data-start=\"1176\" data-end=\"1253\">\n<p data-start=\"1178\" data-end=\"1253\">Send content that matches their behavior (like past purchases or interests)<\/p>\n<\/li>\n<li data-start=\"1254\" data-end=\"1292\">Avoid a \u201cone-size-fits-all\u201d approachUse email tools like Mailchimp or ConvertKit to segment your audience into smaller, targeted groups.<\/li>\n<\/ul>\n<h3 data-start=\"731\" data-end=\"911\"><span class=\"ez-toc-section\" id=\"Spam_Lingo\"><\/span><strong>Spam Lingo\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"731\" data-end=\"911\">Spam lingo (or spam trigger words) are words or phrases that sound like scams, clickbait, or junk. Email providers like Gmail and Outlook scan for these words to protect users.<\/p>\n<p data-start=\"1033\" data-end=\"1106\">Here are some examples of words that can make your email look suspicious:<\/p>\n<ul>\n<li data-start=\"1110\" data-end=\"1123\">Free!!!<\/li>\n<li data-start=\"1126\" data-end=\"1139\">Buy Now<\/li>\n<li data-start=\"1142\" data-end=\"1163\">Make Money Fast<\/li>\n<li data-start=\"1166\" data-end=\"1190\">Limited Time Offer<\/li>\n<li data-start=\"1193\" data-end=\"1206\">Act Now<\/li>\n<\/ul>\n<p data-start=\"913\" data-end=\"990\">If your email has too many of them, it might land in spam even if it\u2019s legit.<\/p>\n<p data-start=\"913\" data-end=\"990\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15287\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/09\/blog-2.png\" alt=\"Email marketing\" width=\"984\" height=\"470\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/09\/blog-2.png 984w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/09\/blog-2-300x143.png 300w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/09\/blog-2-768x367.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/p>\n<h3 data-start=\"913\" data-end=\"990\"><span class=\"ez-toc-section\" id=\"Make_it_Mobile_Friendly\"><\/span><strong>Make it Mobile Friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1936\" data-end=\"2054\">Over 60% of people check their email on their phones. If your email isn\u2019t mobile-friendly, you\u2019re losing readers fast.<\/p>\n<p data-start=\"2056\" data-end=\"2079\">Here\u2019s how to fix that:<\/p>\n<ul>\n<li style=\"text-align: left;\" data-start=\"1772\" data-end=\"1807\">Use a responsive mobile design<\/li>\n<li style=\"text-align: left;\" data-start=\"1772\" data-end=\"1807\">Keep paragraphs short<\/li>\n<li data-start=\"1772\" data-end=\"1807\">Use large buttons for call to action<\/li>\n<\/ul>\n<p>Most email marketing tools offer mobile preview use them<\/p>\n<p><strong>Avoid Spray and pray approach<\/strong><\/p>\n<p data-start=\"431\" data-end=\"488\"><a href=\"https:\/\/da-manager.com\/email%20marketing\/\">Email marketing<\/a> can be powerful but only when done right. If you\u2019re sending the same email to everyone on your list and just hoping for the best, you\u2019re using what\u2019s called the \u201cspray and pray\u201d approach, and honestly? It doesn\u2019t work anymore.<\/p>\n<h4 data-start=\"431\" data-end=\"488\"><span class=\"ez-toc-section\" id=\"What_to_Do_Instead\"><\/span>What to Do Instead<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Segment Your Email List<\/li>\n<li>Personalize Your Emails<\/li>\n<li>Use Data to Guide You<\/li>\n<li>Send at the Right Time<\/li>\n<\/ul>\n<p><strong>Write catchy Subject Lines<\/strong><\/p>\n<p data-start=\"1453\" data-end=\"1552\">Your subject line is the first thing people see and it decides whether they open your email or not.<\/p>\n<p data-start=\"1554\" data-end=\"1577\">Good subject lines are:<\/p>\n<ul>\n<li data-start=\"1580\" data-end=\"1617\">Short and clear (under 50 characters)<\/li>\n<li data-start=\"1620\" data-end=\"1651\">Interesting or curiosity-driven<\/li>\n<li data-start=\"1654\" data-end=\"1689\">Relevant to what\u2019s inside the email\n<p data-start=\"1691\" data-end=\"1704\"><strong data-start=\"1691\" data-end=\"1703\">Examples<\/strong>:<\/p>\n<\/li>\n<li data-start=\"1707\" data-end=\"1739\">\u201cDon\u2019t Miss These Weekend Deals\u201d<\/li>\n<li data-start=\"1742\" data-end=\"1769\">\u201cYour Free Guide Is Inside\u201d<\/li>\n<li style=\"text-align: left;\" data-start=\"1772\" data-end=\"1807\">\u201cWe Have Something Special for You\u201d<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p><strong>Track What Works (and What Doesn&#8217;t)<\/strong><\/p>\n<p data-start=\"2980\" data-end=\"3028\">Most email platforms show you useful stats like:<\/p>\n<ul>\n<li data-start=\"2980\" data-end=\"3028\">Open rate (how many people opened your email)<\/li>\n<li data-start=\"2980\" data-end=\"3028\">Click through rate (how many clicked your links)<\/li>\n<li data-start=\"3029\" data-end=\"3076\">Unsubscribe rate<\/li>\n<\/ul>\n<p data-start=\"3148\" data-end=\"3235\">Review your numbers to see what\u2019s working and improve future emails based on real data.<\/p>\n<p data-start=\"3148\" data-end=\"3235\">Use A\/B testing to try different subject lines, content, or CTAs<\/p>\n<h2 data-start=\"3311\" data-end=\"3330\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3332\" data-end=\"3537\">Email marketing doesn\u2019t have to be complicated. When you keep your audience in mind and follow these simple best practices, you\u2019ll see better results over time more opens, more clicks, and more engagement.<br \/>\nStart small: pick one tip from this list and try it in your next email. Then add another. You\u2019ll be amazed how much difference it can make.<\/p>\n<p style=\"text-align: center;\">=========================================================<\/p>\n<p style=\"text-align: center;\">Thanks for reading this post! Don\u2019t just read and leave,<\/p>\n<p style=\"text-align: center;\">please like, follow us, and share with others too!!!\u2026<\/p>\n<p style=\"text-align: center;\">=========================================================<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an effective way to nurture potential clients, retain existing ones<\/p>\n","protected":false},"author":1,"featured_media":9524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[3352,147,305],"tags":[352,182,200],"class_list":["post-9520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-email-marketing","category-general","category-marketing","tag-email","tag-email-marketing","tag-marketing"],"modified_by":"Isah Progress","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/9520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=9520"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/9520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/9524"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=9520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=9520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=9520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}