{"id":9473,"date":"2019-08-21T15:34:43","date_gmt":"2019-08-21T14:34:43","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=9473"},"modified":"2022-11-28T16:58:38","modified_gmt":"2022-11-28T15:58:38","slug":"guide-how-to-build-your-business-with-influencer-marketing","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/guide-how-to-build-your-business-with-influencer-marketing\/","title":{"rendered":"Guide: How To Build Your Business With Influencer Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/guide-how-to-build-your-business-with-influencer-marketing\/#All_the_Influencer_Marketing_Stats_You_Need\" >All the Influencer Marketing Stats You Need<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/guide-how-to-build-your-business-with-influencer-marketing\/#What_Is_Influencer_Marketing\" >What Is Influencer Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Influencer Marketing is constantly breaking new grounds the world over in the past decades. In the late 70&#8217;s &#8211; early 2000&#8217;s, Celebrities made bank being the most sought after brand influencers, being the only people to reach a varied broad audience on traditional media. But in these days of social media, the &#8220;normal people&#8221; are the king, giving you real advice on food, fashion, and even the kind of mileage you should get on your new car. And guess what? these are just the right kind of advice you need! This is because they are authentic, honest and relatable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"All_the_Influencer_Marketing_Stats_You_Need\"><\/span>All the Influencer Marketing Stats You Need<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Influencer Marketing content delivers 11 times higher ROI than traditional forms of marketing.<br \/>\nIn 2018, companies who used influencer marketing got a 520% return on investment.<br \/>\n49% of users rely on influencer recommendations for their purchases.<br \/>\nIn June 2018, Instagram reached one billion active users.<br \/>\nMicro-influencers with fewer than 100k followers are responsible for the majority of posts on the platform.<br \/>\n66% of influencers on the web focus on fashion, beauty, or lifestyle.<br \/>\nThe primary concern for 42% of marketers is dealing with fake followers (bots).<br \/>\n<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">More Statistics<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_Influencer_Marketing\"><\/span>What Is Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-work-with-influencers\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a>, Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand\u2019s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Examples of these channels include social media, blogs, columns, digital and print ads, and television.<\/p>\n<p>A good example is <a href=\"https:\/\/www.instagram.com\/serenawilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\">Serena Williams<\/a> and <a href=\"https:\/\/www.pampersprofessional.com\/s\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pampers<\/a><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bvy5AG6H3fQ\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bvy5AG6H3fQ\/\" target=\"_blank\" rel=\"noopener noreferrer\">I\u2019m officially joining the @PampersUS family because #Cruisers360 FIT is the only diaper I\u2019ve found that can keep up with @OlympiaOhanian and her wild moves. Olympia is super-active (just like her mama). I never know what she\u2019ll do next but I love it because that\u2019s how babies learn and grow! Who else has a \u201cwild child\u201d? Show us that you\u2019re proud of your wild ones too. #PampersPartner #WildChild<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/serenawilliams\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Serena Williams<\/a> (@serenawilliams) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-04-03T13:39:24+00:00\">Apr 3, 2019 at 6:39am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Influencer marketing is an investment and collaboration \u2014 to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money, time, and resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.<\/p>\n<p>Are you ready to take the next steps to build your business with influencer marketing?<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Define your goals<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Define the goals you intend to achieve from your influencer marketing strategy, this is so that you can easily measure your success later on. These goals should center on brand awareness, reach (is your brand, product or service information being delivered to a large audience?), engagement (Are the large audience interacting in terms of likes, comments, questions or share your brand, product or service information), relevance (do the audience feel connected to your brand due to the influencer?), and resonance (Are the audience driven to follow your brand, visit your website and more importantly make a purchase?).<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Find the right influencers for your business niche<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>An influencer is only an influencer if they can actually influence others. The larger the reach and engagement, the larger the number of people who will see your product or service. An Instagram user with 1,500 &#8211; 200,000 followers average may be able to generate some results and push your message to your audience. You have to make sure that the ratio of Followers To Engagement is above 5% for smaller audiences of 10,000-20,000 followers, and at least 3% for larger audiences. This is a good sign that you\u2019re dealing with a loyal following.<br \/>\nFrom there, you should try to buy as many posts as possible by negotiating and buying them in bulk packages, consistently over time. However, you must make sure that the person&#8217;s audience matches your brand, a fashion influencer&#8217;s audience will definitely not be interested in children&#8217;s toys or videogames. Another important point to take note of aligning yourself with someone who takes a natural approach to the market. You can also explore other platforms like Snapchat, YouTube, TikTok, Blogs, etc<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What is your budget<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You should be able to determine which influencer will work best for your business\u2019s goals as well as your target audience due to your budget. How much are you willing to spend to purchase a content package? Your budget should cover planning, executing, monitoring and reviewing your strategy. Not all influencers charge financial compensation for their services, some are willing to accept free products, discounts, or a commission.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Discuss expectations with your influencer<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You should discuss your brand message expectations with your chosen influencer. Would you allow creative freedom, or would you like to control the type of content they share? Will you be creating the content, determine post times, project timeline, will they be boosting traffic, etc.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Measure your feedback results<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>To do this, you&#8217;ll need to track your ROI. This can be done by dividing the returns by the influencer investment cost. Not only does this show you what is and is not working, but it also puts you in position to tweak your strategy and increase your budget in the future.<\/p>\n<p>Are you looking towards influencer marketing? What strategies are you considering? We would like to hear from you in the comment section.<\/p>\n<p style=\"text-align: center;\">=========================================================<\/p>\n<p style=\"text-align: center;\">Thanks for reading this post! Don\u2019t just read and leave,<\/p>\n<p style=\"text-align: center;\">please like, follow us, and share with others too!!!\u2026<\/p>\n<p style=\"text-align: center;\">=========================================================<\/p>\n<p><a href=\"https:\/\/www.da-manager.com\/social-media-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9465\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_.png\" alt=\"How To Build Your Business With Influencer Marketing\" width=\"1480\" height=\"706\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_.png 1480w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_-300x143.png 300w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_-768x366.png 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_-1024x488.png 1024w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/08\/FireShot-Capture-019-web-design-www.canva_.com_-600x286.png 600w\" sizes=\"auto, (max-width: 1480px) 100vw, 1480px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing is constantly breaking new grounds the world over in the past decades.<\/p>\n","protected":false},"author":1,"featured_media":9486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147,305,127,3360],"tags":[],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","category-marketing","category-social-media","category-video-marketing"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/9473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=9473"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/9473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/9486"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=9473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=9473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=9473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}