If you\u2019re a business owner on the fence about creating a website, I\u2019ll save you some time\u2014you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.<\/p>\n
Here\u2019s why:<\/strong><\/p>\n Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I\u2019ll give you an example\u2014the Yellow Pages. The telephone was a disruptive new technology in the late 1800s and changed the way consumers did business. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was a smart bet. By the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. It made perfect sense\u2014the majority of U.S. households used the directory on a daily basis.<\/p>\n Then came the world wide web and a new disruption to the commercial status quo: the digital transformation. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory. By 2011, 70 percent of all Americans rarely or never used printed phone directories. Also in 2011, more than 59 percent of consumers were already going online to find local businesses.<\/p>\n Fast-forward to 2019, and the number of consumers that go online to find a local business has jumped to 97 percent. If you want them to choose your company, you need to be found online\u2014meaning you need a website.<\/p>\n So, if you’re running a small business, you\u2019re still not online, and you\u2019re trying to figure out if it\u2019s worth creating a website,<\/p>\n …still not online, or you\u2019re trying to figure out if it\u2019s worth creating a website, here’s 15 benefits of having a business website…<\/p>\n
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