{"id":8177,"date":"2019-01-10T11:00:37","date_gmt":"2019-01-10T10:00:37","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=8177"},"modified":"2022-11-24T14:32:20","modified_gmt":"2022-11-24T13:32:20","slug":"how-google-facebook-decide-which-ads-to-show","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/how-google-facebook-decide-which-ads-to-show\/","title":{"rendered":"How Google &#038; Facebook Decide Which Ads To Show"},"content":{"rendered":"<p>Are you considering investing in <a href=\"https:\/\/www.da-manager.com\/pay-per-click\" target=\"_blank\" rel=\"noopener\">pay per click<\/a> ads? Want to understand how Google &amp; Facebook decide which ads to show on their platforms?<\/p>\n<p><a href=\"https:\/\/icecube.asia\/\" target=\"_blank\" rel=\"noopener\">Ice Cube Marketing<\/a> share their guide to Facebook and Google Ads in this infographic.<\/p>\n<p>Here are the Facebook Ads factors to consider:<\/p>\n<p><em>1. Bid<br \/>\n2. Relevance\/quality of the ad<br \/>\n3. Estimated action rate<\/em><\/p>\n<p>And here are the Google Ads factors to consider:<\/p>\n<p><em>1. Bid (CPC)<br \/>\n2. Quality score<br \/>\n3. Optional: Conversions tracking<\/em><\/p>\n<p>Check out the infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8178\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show.jpg\" alt=\"Google &#038; Facebook Ads\" width=\"800\" height=\"2185\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show.jpg 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show-110x300.jpg 110w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show-768x2098.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show-375x1024.jpg 375w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2019\/01\/Ad-Auction-Factors-How-Google-Facebook-Decide-Which-Ads-to-Show-146x400.jpg 146w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>=========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering investing in pay per click ads? Want to understand how Google &amp;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[268],"class_list":["post-8177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-pay-per-click"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/8177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=8177"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/8177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/8179"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=8177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}