{"id":7859,"date":"2018-12-05T15:00:11","date_gmt":"2018-12-05T14:00:11","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=7859"},"modified":"2022-11-24T14:56:34","modified_gmt":"2022-11-24T13:56:34","slug":"content-marketing-strategy-using-google-analytics","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/content-marketing-strategy-using-google-analytics\/","title":{"rendered":"Content Marketing Strategy Using Google Analytics"},"content":{"rendered":"<p>Are you looking for ways to improve your <a href=\"https:\/\/da-manager.com\/blog\/how-to-improve-your-content-marketing-strategy\/#.XAd36mhKi00\" target=\"_blank\" rel=\"noopener\">content marketing strategy<\/a>? Want to put the data in your Google Analytics account to better use?<\/p>\n<p><a href=\"https:\/\/blog.red-website-design.co.uk\/\" target=\"_blank\" rel=\"noopener\">Red Website <\/a>share how to use Google Analytics in your content marketing strategy in this infographic.<\/p>\n<p>Here\u2019s a quick summary:<\/p>\n<p><em>1. Use site search terms as content ideas<br \/>\n2. Access search queries report to create intent-based content<br \/>\n3. Re-purpose content with the longest average time on page<br \/>\n4. Update content with high bounce rate and exit rate<\/em><\/p>\n<p>Check out the infographic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7860\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Use-Google-Analytics-to-Improve-Your-Content-Marketing-Strategy.jpg\" alt=\"Content Marketing Strategy\" width=\"800\" height=\"6201\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Use-Google-Analytics-to-Improve-Your-Content-Marketing-Strategy.jpg 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Use-Google-Analytics-to-Improve-Your-Content-Marketing-Strategy-768x5953.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Use-Google-Analytics-to-Improve-Your-Content-Marketing-Strategy-132x1024.jpg 132w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>=========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for ways to improve your content marketing strategy? Want to put the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[188],"class_list":["post-7859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-content-marketing"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=7859"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/7861"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=7859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=7859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=7859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}