{"id":7493,"date":"2018-10-11T15:00:32","date_gmt":"2018-10-11T14:00:32","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=7493"},"modified":"2024-04-26T17:04:55","modified_gmt":"2024-04-26T16:04:55","slug":"steps-to-creating-a-good-buyers-persona-that-drives-your-marketing","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/steps-to-creating-a-good-buyers-persona-that-drives-your-marketing\/","title":{"rendered":"Steps To Creating a Good Buyer&#8217;s Persona that Drives Your Marketing"},"content":{"rendered":"<p>A persona is a reliable and realistic representation of your key business audience segment that\u2019s based on <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> research. Many businesses will have multiple personas based on different customer segments that always include a job title, demographics, that segment\u2019s goals, a summary of their environment, and other information out the persona. Need guidance to create a customer persona?<br \/>\n<a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2018\/05\/create-persona-drives-marketing0.html\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> shares their key steps to creating a good buyer&#8217;s persona that drives your marketing in this infographic.<\/p>\n<p>Here\u2019s a quick summary:<\/p>\n<p><em>Conduct user research<br \/>\nCondense the research<br \/>\nBrainstorm<br \/>\nRefine<br \/>\nMake them realistic<br \/>\nInput your persona in your CRM platform<\/em><\/p>\n<p>Check out the infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7494\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/6-Steps-to-Create-a-Customer-Persona-that-Drives-Your-Marketing-Strategy.jpg\" alt=\"Creating a Good Buyer's Persona that Drives Your Marketing\" width=\"900\" height=\"9695\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/6-Steps-to-Create-a-Customer-Persona-that-Drives-Your-Marketing-Strategy.jpg 900w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/6-Steps-to-Create-a-Customer-Persona-that-Drives-Your-Marketing-Strategy-768x8273.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/6-Steps-to-Create-a-Customer-Persona-that-Drives-Your-Marketing-Strategy-95x1024.jpg 95w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/6-Steps-to-Create-a-Customer-Persona-that-Drives-Your-Marketing-Strategy-37x400.jpg 37w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>=========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A persona is a reliable and realistic representation of your key business audience segment that\u2019s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[148,182,200],"class_list":["post-7493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-digital-marketing","tag-email-marketing","tag-marketing"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=7493"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/7499"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=7493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=7493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=7493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}