{"id":7377,"date":"2018-10-03T11:00:22","date_gmt":"2018-10-03T10:00:22","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=7377"},"modified":"2022-11-24T17:09:03","modified_gmt":"2022-11-24T16:09:03","slug":"4-key-reasons-to-avoid-display-networks-for-google-ads-on-mobile","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/4-key-reasons-to-avoid-display-networks-for-google-ads-on-mobile\/","title":{"rendered":"4 Key reasons to avoid display networks for Google Ads on mobile"},"content":{"rendered":"<p><a href=\"https:\/\/www.da-manager.com\/pay-per-click\" target=\"_blank\" rel=\"noopener\">Pay per click<\/a> advertising is a key digital marketing strategy that has grown<br \/>\nto become very popular amongst internet advertisers.<br \/>\nThanks to this Google Ads platform, advertisers can now reach millions of users from different backgrounds and countries. Google display network seems like a haven for lower cost per clicks<br \/>\nand a wider audience reach, but is everything as it seems? Well, we\u2019re here to find out. <a href=\"https:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a> shares a wonderful infographic on the 4 Key reasons to avoid display networks for Google Ads on mobile.<\/p>\n<p>Here is a summary:<\/p>\n<p><em>Average Click-Through Rate<\/em><br \/>\n<em>Average Conversion Rate<\/em><br \/>\n<em>Average Cost Per Click<\/em><br \/>\n<em>Average Cost Per Action<\/em><\/p>\n<p>Check the infographic for more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7382 size-full\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1.jpg\" alt=\"4 Key reasons to avoid display networks for Google Ads on mobile\" width=\"1265\" height=\"4809\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1.jpg 1265w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1-79x300.jpg 79w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1-768x2920.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1-269x1024.jpg 269w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/10\/post-1-105x400.jpg 105w\" sizes=\"auto, (max-width: 1265px) 100vw, 1265px\" \/><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay per click advertising is a key digital marketing strategy that has grown to become&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[148,268],"class_list":["post-7377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-digital-marketing","tag-pay-per-click"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=7377"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/7377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/7381"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=7377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=7377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=7377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}