{"id":6722,"date":"2018-07-18T11:00:08","date_gmt":"2018-07-18T10:00:08","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=6722"},"modified":"2024-04-18T15:03:39","modified_gmt":"2024-04-18T14:03:39","slug":"the-most-important-guide-to-marketing-roi-acronyms","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/the-most-important-guide-to-marketing-roi-acronyms\/","title":{"rendered":"The Most Important Guide to Marketing ROI Acronyms"},"content":{"rendered":"<p>Are you familiar with your <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> Return On Investment lingo? Do you get the buzzwords like CTR, CVR or acronyms like CPC and CPA? Wondering why this even matters? Well, they help you navigate your ROI metrics and numbers for marketing success.<br \/>\n<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/best-practices--marketing-metrics\/2017\/the-hipster_s-guide-to-roi--infographic-\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> shares their guide to marketing ROI Acronyms in this infographic.<\/p>\n<p>Here&#8217;s a summary of what they say:<\/p>\n<p><em>The difference between an MQL and SQL<br \/>\nThe various forms of marketing attribution<br \/>\nThe equations behind basic ROI metrics<\/em><\/p>\n<p>Check out the infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6724\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/07\/HipstersGuideROIIG.jpg\" alt=\"The Most Important Guide to Marketing ROI\" width=\"2778\" height=\"19548\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/07\/HipstersGuideROIIG.jpg 2778w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/07\/HipstersGuideROIIG-768x5404.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/07\/HipstersGuideROIIG-57x400.jpg 57w\" sizes=\"auto, (max-width: 2778px) 100vw, 2778px\" \/><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you familiar with your marketing Return On Investment lingo? Do you get the buzzwords&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[231,148,233,200],"class_list":["post-6722","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-business","tag-digital-marketing","tag-linkedin","tag-marketing"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=6722"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/6723"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=6722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=6722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=6722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}