{"id":6721,"date":"2018-07-18T14:00:48","date_gmt":"2018-07-18T13:00:48","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=6721"},"modified":"2022-11-25T14:06:08","modified_gmt":"2022-11-25T13:06:08","slug":"9-must-do-seo-techniques-strategies","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/","title":{"rendered":"9 Must-do SEO Techniques &#038; Strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#How_fast_is_your_page\" >How fast is your page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Google_RankBrain\" >Google RankBrain?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Featured_snippets_and_quick_answers\" >Featured snippets and quick answers!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Mobile_first%E2%80%A6\" >Mobile first&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Long_tail_keywords\" >Long tail keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Quality_content_is_king\" >Quality content is king<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Update_and_share_something_old\" >Update and share something old<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Https_is_the_way_to_go\" >Https is the way to go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/da-manager.com\/blog\/9-must-do-seo-techniques-strategies\/#Connect_on_social_media\" >Connect on social media<\/a><\/li><\/ul><\/nav><\/div>\n<p>Search Engine Optimization is very important, in fact, according to a <a href=\"https:\/\/www.impactbnd.com\/blog\/25-seo-statistics-for-2015-and-what-you-can-learn-from-them\" target=\"_blank\" rel=\"noopener\">recent survey<\/a>, 96% of marketers use SEO to provide informational and educational content to their audience.<br \/>\n<a href=\"https:\/\/www.da-manager.com\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> is constantly evolving, with Google readily updating their search algorithms yearly, keeping up can be rather tedious. However, there are some key SEO techniques that will never grow old.<br \/>\n<a href=\"https:\/\/www.ukwebhostreview.com\/9-seo-trends-will-dominate-2018\/\" target=\"_blank\" rel=\"noopener\">UK WebHost Review<\/a> shares their guide on how to improve your website SEO techniques and strategies in this article.<\/p>\n<p>Here&#8217;s what they 9 strategies they focus on:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_fast_is_your_page\"><\/span><em><strong>How fast is your page?<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Patience is a virtue, but not on a website that takes 5 minutes of load time you&#8217;ll never get back. Research says: The number of people visiting a website, who have to wait longer than 1.65 seconds for a website to load will leave, once that sweet spot has been exceeded, the conversion rate decreases, less conversion means fewer visitors, less conversion means less potential customers.<br \/>\n<em>Strategy<\/em><br \/>\nGoogle\u2019s PageSpeed Insights tool allows you to analyze your web pages (Mobile &amp; Desktop Views) and reports back in an out of 100 score. Google will suggest required optimisations, possible optimisations, and optimisations that are already in place in order to improve your website\u2019s page speed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_RankBrain\"><\/span><em><strong>Google RankBrain?<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google RankBrain is a machine-learning artificial intelligence system used to help sort through its search results database and constantly updates itself. It helps users find what they need on the internet and can turn ambiguous search terms into relevant keywords that point in your website\u2019s direction.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Featured_snippets_and_quick_answers\"><\/span><em><strong>Featured snippets and quick answers!<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Featured snippets, in summary, are the quick direct and relevant answers you see at the top of the Google search results page that appear in response to search queries. These &#8220;quick&#8221; answers are extracted from relevant web pages and will show the webpage\u2019s title and URL to read further. An exciting way to get some SEO love right?<br \/>\n<em>Strategy<\/em><br \/>\nEnsure your website targets the right keywords<br \/>\nHave relevant backlinks<br \/>\nCreate content that is relevant to a potentially featured snippet<br \/>\nCreate how-tos, Q&amp;A section, or FAQs articles<br \/>\nUse basic SEO techniques for Google ranking<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_first%E2%80%A6\"><\/span><em><strong>Mobile first&#8230;<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile responsiveness is the future, it is evident in the stats with about 2.53 billion mobile internet users. With a bad mobile experience, you might just lose valuable conversion rates. Therefore, having a mobile adaptive website is user-friendly and affects your Google ranking.<br \/>\nGoogle\u2019s Mobile-Friendly Test is a tool designed to check your website via URL, to display whether the site is mobile-friendly or not, and how to improve it. Site results can be easily submitted to Google from the dashboard if approved.<br \/>\n<em>Strategy<\/em><br \/>\nAre you using a website builder, such as Wix or WordPress? select a mobile responsive theme<br \/>\nOptimise the website content layout<br \/>\nCreate a mobile and desktop version of your website<br \/>\nTest your website using multiple browsers and mobile devices<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_tail_keywords\"><\/span><em><strong>Long tail keywords<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are short phrases that are sprinkled on your webpage to help improve page ranking. Long tail keywords generally known for less competition may not generate as much traffic as shorter keywords, however, they work their magic!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_content_is_king\"><\/span><em><strong>Quality content is king<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create meaningful content that impacts and is relatable to your readers, new and old alike.<br \/>\n<em>Strategy<\/em><br \/>\nIdentify your audience, research and brainstorm ideas<br \/>\nCreate a content campaign<br \/>\nUse different platforms to broadcast your message for backlinks<br \/>\nAlways review and update your content to stay relevant<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Update_and_share_something_old\"><\/span><em><strong>Update and share something old<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Go through your website analytics, and find pages that aren&#8217;t doing too well and update them. This can either be poorly written content, outdated information or broken links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Https_is_the_way_to_go\"><\/span><em><strong>Https is the way to go<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>HTTP (hypertext transfer protocol) data is not encrypted and it can be intercepted by third parties to gather data being passed between browser and server. A secure and Google approved version is HTTPS, hypertext transfer protocol secure. It creates a secure encrypted connection between the web server and the web browser. It prevents card and identity theft.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_on_social_media\"><\/span><em><strong>Connect on social media<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These days, everyone and their dog is on social media. It is a huge marketing ground for brands and corporations. In 2017, 71% of internet users were social network users, so get connected and start reaping the traffic, marketing and analysis benefits.<br \/>\n<em>Strategy<\/em><br \/>\nShare relevant posts<br \/>\nGet more followers<br \/>\nCreate engagement via interaction<\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization is very important, in fact, according to a recent survey, 96% of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[188,148,185,129,163,193],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-content-marketing","tag-digital-marketing","tag-google","tag-seo","tag-seo-marketing","tag-social-media"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=6721"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/6730"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=6721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=6721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=6721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}