{"id":6155,"date":"2018-06-08T13:00:27","date_gmt":"2018-06-08T12:00:27","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=6155"},"modified":"2022-11-28T09:34:37","modified_gmt":"2022-11-28T08:34:37","slug":"12-essential-marketing-metrics-you-should-measure","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/12-essential-marketing-metrics-you-should-measure\/","title":{"rendered":"12 Essential Marketing Metrics You Should Measure"},"content":{"rendered":"<p style=\"text-align: justify;\">Marketing is a creative way of engaging the customer, gaining interest, making a sale and eventually winning loyalty. However, key performance index of your <a href=\"https:\/\/www.da-manager.com\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a> must be measured, in order to determine which channels work and which is a waste of time. Want to know which key marketing metrics you should be measuring during your campaigns?<br \/>\n<a href=\"https:\/\/appinstitute.com\/marketing-analytics-guide\/\" target=\"_blank\" rel=\"noopener\">App Institute<\/a> shares their tips on essential marketing metrics you should measure in this infographic.<\/p>\n<p>Here\u2019s a quick summary of what they talk about:<\/p>\n<p><em>Total visits<br \/>\nNew sessions<br \/>\nChannel-specific traffic<br \/>\nBounce rate<br \/>\nTotal conversions<br \/>\nSales lead to close ratio<br \/>\nBrand volume<br \/>\nReach<br \/>\nImpressions<br \/>\nWeb traffic<br \/>\nShare of voice<br \/>\nEngagement<br \/>\nMobile visitors<\/em><\/p>\n<p>Check out the infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1.png\" alt=\"12 Essential Marketing Metrics You Should Measure\" width=\"800\" height=\"2000\" class=\"alignnone size-full wp-image-6161\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1.png 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1-120x300.png 120w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1-768x1920.png 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1-410x1024.png 410w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/06\/Take-advantage-of-opportunities-and-mitigate-risks-1-160x400.png 160w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p style=\"text-align: center;\"><strong style=\"text-align: center;\"> please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p style=\"text-align: center;\"><strong> =========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is a creative way of engaging the customer, gaining interest, making a sale and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[231,148,200,193,132],"class_list":["post-6155","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-business","tag-digital-marketing","tag-marketing","tag-social-media","tag-website"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=6155"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/6157"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=6155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=6155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=6155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}