{"id":6057,"date":"2018-05-31T12:00:51","date_gmt":"2018-05-31T11:00:51","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=6057"},"modified":"2022-11-28T09:46:28","modified_gmt":"2022-11-28T08:46:28","slug":"the-role-of-color-and-its-impact-on-branding-and-marketing","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/the-role-of-color-and-its-impact-on-branding-and-marketing\/","title":{"rendered":"The Role of Color and its Impact on Branding and Marketing"},"content":{"rendered":"<p>Often times, we are confronted with <a href=\"https:\/\/www.da-manager.com\/brand-design\/\" target=\"_blank\" rel=\"noopener\">brands, logo designs, fonts and more importantly, colours<\/a>. There is the familiar myth of colour psychology and how it affects the way we perceive a brand. It affects our emotions, positive or negative, with recent research claims of 73% purchase decisions attributed to colour.  Are you looking to take advantage of your chosen colours to make your branding and marketing more effective?<br \/>\n<a href=\"https:\/\/www.market-inspector.co.uk\/blog\/2016\/12\/the-role-of-color-in-branding\" target=\"_blank\" rel=\"noopener\">Market Inspector<\/a> highlight the role of colour in branding and marketing in this infographic.<\/p>\n<p>Here are some of the colours covered:<\/p>\n<p><em>Red<\/em><br \/>\n<em>Blue<\/em><br \/>\n<em>Yellow<\/em><br \/>\n<em>Green<\/em><br \/>\n<em>Orange<\/em><br \/>\n<em>Neutral<\/em><br \/>\n<em>Multicolour<\/em><\/p>\n<p>Check out the infography for more details on these colours. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1.jpg\" alt=\"The-Role-of-Colour-in-Branding-Marketing\" width=\"800\" height=\"4994\" class=\"alignnone size-full wp-image-6050\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1.jpg 328w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1-48x300.jpg 48w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1-768x4794.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1-164x1024.jpg 164w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/The-Role-of-Colour-in-Branding-Marketing-1-64x400.jpg 64w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>     =========================================================<\/strong><\/p>\n<p><strong style=\"text-align:center\";>    Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p><strong style=\"text-align:center\";>    please like, follow me, and share with others too!!&#8230;<\/strong><\/p>\n<p><strong>    =========================================================<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often times, we are confronted with brands, logo designs, fonts and more importantly, colours. There&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[156,231,290,209,148,200],"class_list":["post-6057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-branding","tag-business","tag-colour","tag-design","tag-digital-marketing","tag-marketing"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=6057"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/6057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=6057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=6057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=6057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}