{"id":5780,"date":"2018-05-07T14:00:21","date_gmt":"2018-05-07T13:00:21","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5780"},"modified":"2024-04-30T10:49:00","modified_gmt":"2024-04-30T09:49:00","slug":"15-unwritten-rules-for-email-marketing-success","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/15-unwritten-rules-for-email-marketing-success\/","title":{"rendered":"15 Unwritten Rules for Email Marketing Success"},"content":{"rendered":"<p>Are you interested in starting an <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\">email marketing campaign<\/a> for your business? Need help with the basic rules to give you the best chance of success?<br \/>\n<a href=\"https:\/\/pureb2b.com\/blog\/unwritten-rules-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Pure B2B<\/a> share their email marketing tips for beginners in this infographic.<\/p>\n<p>Here\u2019s what makes the list:<\/p>\n<p><em>Set campaign objectives<\/em><br \/>\n<em>Personalise your emails<\/em><br \/>\n<em>Conduct A\/B testing<\/em><br \/>\n<em>Send transactional emails<\/em><br \/>\n<em>Focus on design<\/em><br \/>\n<em>Use automation<\/em><br \/>\n<em>Reconnect with inactive subscribers<\/em><br \/>\n<em>Allow recipients to respond to a real person<\/em><br \/>\n<em>Provide both plain text and HTML versions<\/em><br \/>\n<em>Watch out for spam triggers<\/em><br \/>\n<em>Use capitals and exclamation marks sparingly<\/em><br \/>\n<em>Use actionable language<\/em><br \/>\n<em>Set subscribers expectations<\/em><br \/>\n<em>Analyse subscriber habits<\/em><br \/>\n<em>Strategise your follow-ups<\/em><\/p>\n<p>Check out their infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/Email-Marketing-for-Beginners-15-Unwritten-Rules-for-Success-1.jpg\" alt=\"\" width=\"800\" height=\"8044\" class=\"alignnone size-full wp-image-5776\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/Email-Marketing-for-Beginners-15-Unwritten-Rules-for-Success-1.jpg 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/05\/Email-Marketing-for-Beginners-15-Unwritten-Rules-for-Success-1-768x7722.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0=========================================================<\/strong><\/p>\n<p><strong style=\"text-align:center\";>    Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p><strong style=\"text-align:center\";>    please like, follow me,\u00a0and share with others too!!&#8230;<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 =========================================================<\/strong>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you interested in starting an email marketing campaign for your business? Need help with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[148,182,200,132],"class_list":["post-5780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-digital-marketing","tag-email-marketing","tag-marketing","tag-website"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5780"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5775"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}