{"id":5661,"date":"2018-04-24T14:46:29","date_gmt":"2018-04-24T13:46:29","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5661"},"modified":"2022-11-28T11:58:33","modified_gmt":"2022-11-28T10:58:33","slug":"best-ways-to-design-engaging-graphics","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/","title":{"rendered":"4 Simple Ways to Design Engaging Social Media Graphics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#4_Simple_Ways_to_Design_Engaging_Social_Media_Graphics\" >4\u00a0Simple Ways to Design Engaging Social Media Graphics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#Social_media_graphics_should%E2%80%A6\" >Social media graphics should&#8230;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#1_Make_a_Plan\" >1. Make a Plan<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#Some_things_to_think_about_include_the_following\" >Some things to think about include the following:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#2_Define_Some_Ground_Rules\" >2. Define Some Ground Rules<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#%E2%80%98Ground_rules_can_include%E2%80%A6\" >\u2018Ground rules\u2019 can include\u2026<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#Colors\" >Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#Logo\" >Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#Consistency\" >Consistency<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#3_Adjust_Designs_to_Your_Target_Audience\" >3. Adjust Designs to Your Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#4_Adjust_Designs_to_Different_Social_Networks_Requirements\" >4. Adjust Designs to Different Social Networks Requirements<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#1_Facebook_Twitter\" >1. Facebook &amp; Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#3_LinkedIn\" >3. LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/da-manager.com\/blog\/best-ways-to-design-engaging-graphics\/#4_Pinterest\" >4. Pinterest<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Think about the last time you learned something new. Did you read about it, watch it on YouTube or see it in an Infographic?<\/p>\n<p>Believe it or not, how you consume content makes a difference in whether you retain that information.<\/p>\n<p>According to <a href=\"http:\/\/www.brainrules.net\/vision\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Brainrules.net<\/a>, a person who hears a piece of information will only remember 10% of it three days later.<\/p>\n<p>But someone who sees that same information in a picture will recall 65% of it!<\/p>\n<p>That&#8217;s why graphic design and <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual content on social media<\/a> is so important.<\/p>\n<p>Not only do people find it easier to absorb information in a visual format, but they also find it more engaging.<\/p>\n<p>If you want to increase the number of people that click on your social media post and over to your website, always remember:<\/p>\n<p><em>A good looking graphic grabs the attention while a well-written description seals the deal.<\/em><\/p>\n<p>In this post, I&#8217;ll share a few simple ways you can design engaging social media graphics.<\/p>\n<p>Plus, you&#8217;ll learn how to use them to activate your audience, boost your brand, and meet viewer\u2019s needs.<\/p>\n<p class=\"pp-blockquote\"><strong>If you&#8217;re not creating visually appealing content that captures audience attention, your competition is. Here&#8217;s how <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual marketing can help you stand out online!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Simple_Ways_to_Design_Engaging_Social_Media_Graphics\"><\/span>4\u00a0Simple Ways to Design Engaging Social Media Graphics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you don\u2019t want to suffocate your designers and limit their creativity, there are some important guidelines they should follow.<\/p>\n<p>Not only to create beautiful graphics but to also work on raising brand awareness and recognizability!<\/p>\n<p>Remember that your graphics that engage customers, but ones that best represent your business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Social_media_graphics_should%E2%80%A6\"><\/span>Social media graphics should&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Have some level of consistency across all channels to make sure that your business \u2014 and your brand \u2014 is giving all audiences the same overall message. Imagine if you used dark, gothic-type graphics on one platform, and colorful, happy graphics on another? Cue confusion!<\/li>\n<li>Work to build upon your brand\u2019s existing image and complement your business\u2019 identity, rather than challenging it. Your customers have chosen your business for a reason, so while providing new and exciting experiences is good, it\u2019s also important to keep a bit of familiarity.<\/li>\n<li>Be adjustable so that they can blend into any situation. A great image for social media content promotion is one that can quickly and easily be adjusted to match the audience\u2019s needs, the social media network, and the nature of the content itself. Don\u2019t worry, it sounds more complicated then it is!<\/li>\n<\/ul>\n<p>Let\u2019s explore this in more detail!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Make_a_Plan\"><\/span>1. Make a Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although diving into the deep end might sound exciting, defining some ground rules first is the best way to ensure consistency of your designs.<\/p>\n<p>You might still wonder why you need a plan for something as simple as this. Good question.<\/p>\n<p>Well, every business is different and the main reason you need a plan is to consider your available resources.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Some_things_to_think_about_include_the_following\"><\/span>Some things to think about include the following:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Your team\u2019s existing design experience (or lack of it)<\/li>\n<li>How much time can they allocate for these tasks<\/li>\n<li>How many different people are involved in the content production and promotion<\/li>\n<li>How many different social media networks you plan to cover<\/li>\n<li>Your marketing budget for social promotion<\/li>\n<\/ul>\n<p>If your team doesn\u2019t have too much collective design experience under their belts, don\u2019t force it.<\/p>\n<p>Sure, stock photos can look boring because the market is saturated with them, but they\u2019re not the only option.<\/p>\n<p>In fact, it\u2019s easy for anyone to <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">design social media graphics<\/a> using tools like Canva and Pablo.<\/p>\n<h3><\/h3>\n<p>Many available tools these days are completely free to use or charge only for advanced features. However, there are still some premium paid tools floating around, like Adobe Suite.<\/p>\n<p>But don\u2019t forget to check if anyone on your team actually knows how to use it properly. Adobe Suite offers powerful features but it&#8217;s hardly worth purchasing if you&#8217;re only going to use it to design graphics for social media.<\/p>\n<p>Think about your budget before starting to decide whether you\u2019ll be able to add paid tools to your workflow.<\/p>\n<p>Besides paid tools, depending on your budget, you should seriously consider using sites like <a href=\"https:\/\/www.freepik.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Freepik<\/a> and Shutterstock, especially if you want to include vector graphics in your post.<\/p>\n<p>If you only need standard photos, there are <a href=\"https:\/\/blog.snappa.com\/free-stock-photos\/\" target=\"_blank\" rel=\"noopener noreferrer\">plenty of free stock image sites around<\/a>.<\/p>\n<p>If you are a one-man or a two-woman show, you probably won\u2019t have the need for any additional tools. However, if you have multiple people working on content production and promotion, it\u2019s a good idea to make sure your internal and external communications networks and procedures are up to the challenge.<\/p>\n<p>Here&#8217;s an example: Freelancer copywriter writes the article, editor reviews it, graphic designer designs custom graphics, and <a href=\"https:\/\/www.postplanner.com\/how-to-become-a-social-media-manager-in-6-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media manager<\/a> uses those graphics to promote the post on selected social networks.<\/p>\n<p><a href=\"http:\/\/www.telfer.uottawa.ca\/executiveprograms\/en\/custom-programs\/design-process\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=580&amp;height=580&amp;name=visual-marketing-design-process.png\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=290&amp;height=290&amp;name=visual-marketing-design-process.png 290w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=580&amp;height=580&amp;name=visual-marketing-design-process.png 580w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=870&amp;height=870&amp;name=visual-marketing-design-process.png 870w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=1160&amp;height=1160&amp;name=visual-marketing-design-process.png 1160w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=1450&amp;height=1450&amp;name=visual-marketing-design-process.png 1450w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/visual-marketing-design-process.png?t=1524576477284&amp;width=1740&amp;height=1740&amp;name=visual-marketing-design-process.png 1740w\" alt=\"visual-marketing-design-process\" width=\"580\" height=\"580\" \/><\/a><\/p>\n<p>If you have a similar setup, and you are producing multiple content pieces per month, we suggest you use a project management tool in a combination with a simple communication tool like Skype or Slack.<\/p>\n<p>This way you can track the progress of every task, making it much more convenient to communicate minor changes.<\/p>\n<p>Finally, in terms of the number of social networks to cover, that really depends on your business. Or, more importantly, it depends on your audience.<\/p>\n<p>In other words, before you start making any major plans, you need an <a href=\"https:\/\/www.pointvisible.com\/blog\/complete-guide-target-audience-analysis-content-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-depth target audience research<\/a>, finding out which platforms your audience uses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Define_Some_Ground_Rules\"><\/span>2. Define Some Ground Rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Too many rules spoil the image, so designers need flexibility in order to build something great. However, rules are still important and it\u2019s a good idea to establish some ground rules early on.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%98Ground_rules_can_include%E2%80%A6\"><\/span>\u2018Ground rules\u2019 can include\u2026<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Colors \u2014 Stick to brand colors, or colors your businesses is associated with.<\/li>\n<li>Logo \u2014 Subtly incorporating your logo helps in building brand awareness and makes it harder for someone else to steal your custom graphics.<\/li>\n<li>Consistency \u2014 Using consistent design elements is a great way to develop your own unique, recognizable style (like Post Planner does with featured images on their blog)<\/li>\n<\/ul>\n<p>There\u2019s really no right or wrong here. In other words, the colors you use, the size of your logo, and the consistent elements you choose to use can be whatever you want, as long as it makes sense and looks good.<\/p>\n<p>Having said that, there are a few \u2018unspoken\u2019 design rules and some interesting stats that might give you a clue to what could work best for your business.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Colors\"><\/span>Colors<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>In terms of colors, the first thing you need to think about is <strong>CONTRAST<\/strong>. This means light text\/images on a dark background or vice versa. If you need more help, you can always refer to a <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Color contrast checker<\/a> and test if the colors you selected have a good contrast.<\/p>\n<p>Here is one bad example.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20with%20bad%20contrast.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=300&amp;name=Featured%20image%20with%20bad%20contrast.png 300w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20with%20bad%20contrast.png 600w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=900&amp;name=Featured%20image%20with%20bad%20contrast.png 900w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=1200&amp;name=Featured%20image%20with%20bad%20contrast.png 1200w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=1500&amp;name=Featured%20image%20with%20bad%20contrast.png 1500w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20with%20bad%20contrast.png?t=1524576477284&amp;width=1800&amp;name=Featured%20image%20with%20bad%20contrast.png 1800w\" alt=\"Featured image with bad contrast\" width=\"600\" \/>As you can see, contrast is really important if you are using colorful stock images. Pair that with a transparent font and you get a text that&#8217;s hard to read.<\/p>\n<p>When your text spans over a colorful background, often it is hard to find a color for your text that will have good visibility overall.<\/p>\n<p>But there is a really simple solution for that. You can blur the background or throw in another background element behind your text and make sure that element is in a good contrast with the color of your text.<\/p>\n<p>Problem solved!<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=559&amp;height=285&amp;name=Text%20on%20a%20background%20element.png\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=280&amp;height=143&amp;name=Text%20on%20a%20background%20element.png 280w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=559&amp;height=285&amp;name=Text%20on%20a%20background%20element.png 559w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=839&amp;height=428&amp;name=Text%20on%20a%20background%20element.png 839w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=1118&amp;height=570&amp;name=Text%20on%20a%20background%20element.png 1118w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=1398&amp;height=713&amp;name=Text%20on%20a%20background%20element.png 1398w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20background%20element.png?t=1524576477284&amp;width=1677&amp;height=855&amp;name=Text%20on%20a%20background%20element.png 1677w\" alt=\"Text on a background element\" width=\"559\" height=\"285\" \/>But there\u2019s more. Do your chosen colors reflect your brand\u2019s personality? Believe it or not, the colors you select can make a massive difference.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=566&amp;height=568&amp;name=Text%20on%20a%20blurred%20background.png\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=283&amp;height=284&amp;name=Text%20on%20a%20blurred%20background.png 283w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=566&amp;height=568&amp;name=Text%20on%20a%20blurred%20background.png 566w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=849&amp;height=852&amp;name=Text%20on%20a%20blurred%20background.png 849w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=1132&amp;height=1136&amp;name=Text%20on%20a%20blurred%20background.png 1132w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=1415&amp;height=1420&amp;name=Text%20on%20a%20blurred%20background.png 1415w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Text%20on%20a%20blurred%20background.png?t=1524576477284&amp;width=1698&amp;height=1704&amp;name=Text%20on%20a%20blurred%20background.png 1698w\" alt=\"Text on a blurred background\" width=\"566\" height=\"568\" \/>Some colors are seen as fun. Others are seen as fresh. Some as established and trustworthy. What is it that you want your colors to say about your business?<\/p>\n<p><a href=\"https:\/\/lifehacker.com\/learn-the-basics-of-color-theory-to-know-what-looks-goo-1608972072\" target=\"_blank\" rel=\"noopener noreferrer\">Do your chosen colors work well together<\/a>, or do they make your content appear a little bit disjointed? There\u2019s lots to think about when it comes to color.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Logo\"><\/span>Logo<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Incorporating your logo is great for improving brand recall, but placement needs to be strategic. Journal of Marketing research shows <a href=\"http:\/\/journals.ama.org\/doi\/abs\/10.1509\/jm.13.0253?code=amma-site\" target=\"_blank\" rel=\"noopener noreferrer\">audiences prefer high-placed logos<\/a> for powerful brands, but low-placed logos for lesser known brands.<\/p>\n<p>Another thing to think about is the size of your logo. You don\u2019t want to plaster it over the whole graphic or place it in the middle of your design as it shouldn\u2019t have the main role.<\/p>\n<p>As a matter of fact, your logo should not even be in the supporting cast. If your graphic was a movie, the logo would be that weird looking guy in the background that has no lines but you still notice him if there isn\u2019t an intense scene on the screen.<\/p>\n<p>Here is a good example from SEMrush.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=603&amp;height=350&amp;name=Featured%20image%20containing%20a%20logo.png\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=302&amp;height=175&amp;name=Featured%20image%20containing%20a%20logo.png 302w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=603&amp;height=350&amp;name=Featured%20image%20containing%20a%20logo.png 603w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=905&amp;height=525&amp;name=Featured%20image%20containing%20a%20logo.png 905w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=1206&amp;height=700&amp;name=Featured%20image%20containing%20a%20logo.png 1206w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=1508&amp;height=875&amp;name=Featured%20image%20containing%20a%20logo.png 1508w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20containing%20a%20logo.png?t=1524576477284&amp;width=1809&amp;height=1050&amp;name=Featured%20image%20containing%20a%20logo.png 1809w\" alt=\"Featured image containing a logo\" width=\"603\" height=\"350\" \/><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Consistency\"><\/span>Consistency<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If you want to use social media promotion to build brand awareness and recognizability, then we suggest you try to keep consistency in your design.<\/p>\n<p>You can do that in several different ways by being consistent with your:<\/p>\n<ul>\n<li>Fonts<\/li>\n<li>Colors<\/li>\n<li>Using stock images or vector graphics (or a combination of both at the same time)<\/li>\n<li>Logo usage and placement<\/li>\n<li>Website URL usage and placement<\/li>\n<li>Combination of everything above<\/li>\n<\/ul>\n<p>Here&#8217;s a great example from Post Planner. If you&#8217;re following them on social media, you will immediately associate their featured image with their brand just by scrolling through your feed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=541&amp;height=705&amp;name=Featured%20image%20consitency%20example%201.png\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=271&amp;height=353&amp;name=Featured%20image%20consitency%20example%201.png 271w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=541&amp;height=705&amp;name=Featured%20image%20consitency%20example%201.png 541w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=812&amp;height=1058&amp;name=Featured%20image%20consitency%20example%201.png 812w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=1082&amp;height=1410&amp;name=Featured%20image%20consitency%20example%201.png 1082w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=1353&amp;height=1763&amp;name=Featured%20image%20consitency%20example%201.png 1353w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20consitency%20example%201.png?t=1524576477284&amp;width=1623&amp;height=2115&amp;name=Featured%20image%20consitency%20example%201.png 1623w\" alt=\"Featured image consitency example 1\" width=\"541\" height=\"705\" \/>And another good example from Lilach Bullock.<\/p>\n<h3><img decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=600&amp;name=Featured%20images%20consisten%20design%20example%202.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=300&amp;name=Featured%20images%20consisten%20design%20example%202.png 300w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=600&amp;name=Featured%20images%20consisten%20design%20example%202.png 600w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=900&amp;name=Featured%20images%20consisten%20design%20example%202.png 900w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=1200&amp;name=Featured%20images%20consisten%20design%20example%202.png 1200w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=1500&amp;name=Featured%20images%20consisten%20design%20example%202.png 1500w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20images%20consisten%20design%20example%202.png?t=1524576477284&amp;width=1800&amp;name=Featured%20images%20consisten%20design%20example%202.png 1800w\" alt=\"Featured images consisten design example 2\" width=\"600\" \/>3. Adjust Designs to Your Target Audience<\/h3>\n<p>There are two ways in which your graphic design may be affected by your audience. The first way is simply \u2018who\u2019 your audience is.<\/p>\n<p>Are you marketing to consumers or businesses? B2B or B2C? Determining the \u2018who\u2019 can give you some pretty good guidelines for how to create a powerful, effective image.<\/p>\n<p>When marketing to consumers, brands will usually want to try and undermine their power. They want to find themselves on the same level as their consumers.<\/p>\n<p>In other words, they want to seem like they\u2019re \u2018friends\u2019, and like they\u2019re approachable. This can be done through an informal, bright, light design or carefully chosen stock photos.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20B2C%20example.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=300&amp;name=Featured%20image%20B2C%20example.png 300w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20B2C%20example.png 600w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=900&amp;name=Featured%20image%20B2C%20example.png 900w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=1200&amp;name=Featured%20image%20B2C%20example.png 1200w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=1500&amp;name=Featured%20image%20B2C%20example.png 1500w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2C%20example.png?t=1524576477284&amp;width=1800&amp;name=Featured%20image%20B2C%20example.png 1800w\" alt=\"Featured image B2C example\" width=\"600\" \/>Things are different when marketing to businesses. B2B marketing is more about emphasizing authority and showing business customers that your brand is in an authoritative position and can help them to find a solution to their problems.<\/p>\n<p>B2B graphics may be more formal, less \u2018fun\u2019, and much more informative.<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20B2B%20example.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=300&amp;name=Featured%20image%20B2B%20example.png 300w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=600&amp;name=Featured%20image%20B2B%20example.png 600w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=900&amp;name=Featured%20image%20B2B%20example.png 900w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=1200&amp;name=Featured%20image%20B2B%20example.png 1200w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=1500&amp;name=Featured%20image%20B2B%20example.png 1500w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Featured%20image%20B2B%20example.png?t=1524576477284&amp;width=1800&amp;name=Featured%20image%20B2B%20example.png 1800w\" alt=\"Featured image B2B example\" width=\"600\" \/>Another thing to consider is how visible you are to your audience. If you&#8217;re working within a highly saturated niche then you\u2019ll want to think about tailoring your approach so that you stand out to your audience.<\/p>\n<p>How can you use your design to show that you\u2019re different and make sure you\u2019re seen by the right eyes?<\/p>\n<p>Here&#8217;s an example of one of our custom graphics that we made for <a href=\"https:\/\/www.postplanner.com\/blog\/9-ways-to-use-social-media-promote-online-course\" target=\"_blank\" rel=\"noopener noreferrer\">social media content promotion<\/a> that got some decent praise. And marketing niche is a prime example of a niche that is saturated with content.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=681&amp;height=360&amp;name=Design%20for%20content%20saturated%20niches.png\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=341&amp;height=180&amp;name=Design%20for%20content%20saturated%20niches.png 341w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=681&amp;height=360&amp;name=Design%20for%20content%20saturated%20niches.png 681w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=1022&amp;height=540&amp;name=Design%20for%20content%20saturated%20niches.png 1022w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=1362&amp;height=720&amp;name=Design%20for%20content%20saturated%20niches.png 1362w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=1703&amp;height=900&amp;name=Design%20for%20content%20saturated%20niches.png 1703w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Design%20for%20content%20saturated%20niches.png?t=1524576477284&amp;width=2043&amp;height=1080&amp;name=Design%20for%20content%20saturated%20niches.png 2043w\" alt=\"Design for content saturated niches\" width=\"681\" height=\"360\" \/><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"4_Adjust_Designs_to_Different_Social_Networks_Requirements\"><\/span>4. Adjust Designs to Different Social Networks Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all know that different social networks have their own different users and different demographics.<\/p>\n<p>They also have their own unique ways of working, and that means that the exact same graphic is unlikely to be able to span all social channels and succeed. You need to adjust your approach based on your platform.<\/p>\n<p>On top of that, each network has different requirements for the size of the picture\/graphic you want to use. For more details <a href=\"https:\/\/makeawebsitehub.com\/social-media-image-sizes-cheat-sheet\/\" target=\"_blank\" rel=\"noopener noreferrer\">about ideal image and video sizes check out this guide<\/a>.<\/p>\n<p>And did you know that the type of image you use can affect how much you\u2019re paying to promote your content?<\/p>\n<p>For example, if the image you use for Facebook PPC contains a lot of text, your cost per click will increase. Facebook manages to do this through a cleverly integrated algorithm which scans your chosen images for any included text. ?<\/p>\n<h5><span class=\"ez-toc-section\" id=\"1_Facebook_Twitter\"><\/span>1. Facebook &amp; Twitter<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Facebook is primarily used for entertainment purposes. It\u2019s \u2018downtime\u2019 for many people. In other words, Facebook is a place where people go to have fun. That means that the best type of image for promoting Facebook content is informal, light, humorous, and bright.<\/p>\n<p>Over the years, <a href=\"https:\/\/www.americanpressinstitute.org\/publications\/reports\/survey-research\/how-people-use-twitter-in-general\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter has primarily become a news source<\/a>, but the same rules apply as with Facebook.<\/p>\n<p>Don\u2019t forget that both Facebook and Twitter are saturated with lots of different kinds of content promotion so it can get quite hard to stand out purely from the design side.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_LinkedIn\"><\/span>3. LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>As a professional network, some additional thought needs to be put into promoting content on LinkedIn. As they themselves state that \u2018logos\u2019 get <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">6 times more traffic<\/a> to pages, be sure to include brand logos in your graphics, or any additional info about your business.<\/p>\n<p>Also, a more formal and conservative style is welcomed since B2B audiences care more about the message than about being flashy.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Pinterest\"><\/span>4. Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Pinterest requires a slightly different approach. As more of a creative platform, graphics to promote Pinterest content should follow form and be creative themselves.<\/p>\n<p>Images taken from infographics work well, along with images taken from visually-dominated guides.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=308&amp;height=500&amp;name=Pinterest%20featured%20image%20example%201.jpg\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=154&amp;height=250&amp;name=Pinterest%20featured%20image%20example%201.jpg 154w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=308&amp;height=500&amp;name=Pinterest%20featured%20image%20example%201.jpg 308w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=462&amp;height=750&amp;name=Pinterest%20featured%20image%20example%201.jpg 462w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=616&amp;height=1000&amp;name=Pinterest%20featured%20image%20example%201.jpg 616w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=770&amp;height=1250&amp;name=Pinterest%20featured%20image%20example%201.jpg 770w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%201.jpg?t=1524576477284&amp;width=924&amp;height=1500&amp;name=Pinterest%20featured%20image%20example%201.jpg 924w\" alt=\"Pinterest featured image example 1\" width=\"308\" height=\"500\" \/><\/h3>\n<p>Bloggers that use Pinterest for promotion, often create a bit longer graphics. Included are a few images from the post or related to the topic, along with the title of the post, all done in bright colors, with nice fonts and even some attention-grabbing details.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=300&amp;height=600&amp;name=Pinterest%20featured%20image%20example%202.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=150&amp;height=300&amp;name=Pinterest%20featured%20image%20example%202.jpg 150w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=300&amp;height=600&amp;name=Pinterest%20featured%20image%20example%202.jpg 300w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=450&amp;height=900&amp;name=Pinterest%20featured%20image%20example%202.jpg 450w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=600&amp;height=1200&amp;name=Pinterest%20featured%20image%20example%202.jpg 600w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=750&amp;height=1500&amp;name=Pinterest%20featured%20image%20example%202.jpg 750w, https:\/\/www.postplanner.com\/hs-fs\/hubfs\/blog\/Simple%20Guidelines%20For%20Designing%20Graphics%20For%20Social%20Media%20Content%20Promotion\/Pinterest%20featured%20image%20example%202.jpg?t=1524576477284&amp;width=900&amp;height=1800&amp;name=Pinterest%20featured%20image%20example%202.jpg 900w\" alt=\"Pinterest featured image example 2\" width=\"300\" height=\"600\" \/><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Think about the last time you learned something new. Did you read about it, watch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[148,193,195],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-digital-marketing","tag-social-media","tag-twitter"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5661"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5662"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}