{"id":5652,"date":"2018-04-23T16:59:43","date_gmt":"2018-04-23T15:59:43","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5652"},"modified":"2022-11-28T12:01:18","modified_gmt":"2022-11-28T11:01:18","slug":"7-things-that-need-to-be-fast-other-than-your-website","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/","title":{"rendered":"7 Things That Need To Be Fast (Other Than Your Website)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Customer_Support\" >Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Social_Media_Responses\" >Social Media Responses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Checkout_Process\" >Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Follow_Up_Emails\" >Follow Up Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Content_Production\" >Content Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Shipping\" >Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/da-manager.com\/blog\/7-things-that-need-to-be-fast-other-than-your-website\/#Trends\" >Trends<\/a><\/li><\/ul><\/nav><\/div>\n<header><\/header>\n<div class=\"entry-content\">\n<p><strong><em>It\u2019s common knowledge that if you want to run a successful online business, you need a snappy website. Visitors are expecting almost imperceptible website load times \u2014 and this applies to both desktop and mobile.<\/em><\/strong><\/p>\n<p><strong><em>But that\u2019s just the beginning: modern consumers are beset on all sides by companies fighting for their attention. You don\u2019t just need a fast website to succeed \u2014 you have to be speedy at everything else too!<\/em><\/strong><\/p>\n<p><strong><em>If you\u2019re too slow in these seven core areas, you might find yourself being overlooked.<\/em><\/strong><\/p>\n<p><strong><em>Related reading: <a href=\"https:\/\/www.da-manager.com\/website-design\">How To Boost Your WordPress Site and Business with Uptime Monitoring [Infographic]<\/a><\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span>Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a user submits a support ticket <a href=\"https:\/\/www.iweb.co.uk\/2017\/03\/customer-support-response-times-costing-you-sales\/\" target=\"_blank\" rel=\"nofollow noopener\">every second counts<\/a>. If you want to convert them into a paying customer, or retain them as one, <strong>you better act fast<\/strong>. This applies to all online businesses, but ecommerce brands and SaaS (Software as a Service) companies in particular should pay special attention to their customer support speed. Things can get messy when you\u2019re playing the intermediary and you won\u2019t always have the answer the customer is looking for right away, so it\u2019s extra important to minimise unnecessary wait times.<\/p>\n<p>In order to ensure the fastest possible customer service experience you might want to consider implementing a chatbot into your site. Chatbots can often solve issues by themselves in a matter of minutes, and if they can\u2019t, they can still collect relevant information and transfer the visitor to a human customer support representative to finish the job. <a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Zendesk<\/a> is a popular and easy-to-use customer support software that integrates well with most websites.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/newtlabs.co.uk\/wp-content\/uploads\/2018\/04\/zendesk.png\" alt=\"zendesk\" \/><\/p>\n<p>If you\u2019re uncomfortable with leaving your customers in the hands of an AI, then human virtual assistants are a way to bolster your customer support team and reduce customer wait times without breaking the bank.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Responses\"><\/span>Social Media Responses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.impactbnd.com\/blog\/social-media-marketing-the-importance-of-a-two-way-conversation\" target=\"_blank\" rel=\"nofollow noopener\">Social media is all about interaction<\/a>, so if you\u2019re checking in on your social profiles a couple of times a week, then you won\u2019t be getting the full benefit of social media for your business.<\/p>\n<p>If you\u2019re running a small business, you may be able to get away with checking your page every few hours and dishing out responses throughout your day whenever you get a break.<\/p>\n<p>And if a customer has a problem, you don\u2019t always have to solve it there and then \u2014 referring them to the relevant pages on your website could be enough and the fact that you responded at all will reassure them. Make sure that you set out clear expectations so that customers know when they are likely to hear back from you, and on what channels.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/newtlabs.co.uk\/wp-content\/uploads\/2018\/04\/BuzzB.png\" alt=\"powerful social media software\" \/><\/p>\n<p><a href=\"https:\/\/www.buzzbundle.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>BuzzBundle<\/em><\/a><em> (social media manager) pictured<\/em><\/p>\n<p>If you want to get really serious with your social media, you can\u2019t beat having a dedicated social media manager who can effectively manage your customer community for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Checkout_Process\"><\/span>Checkout Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The all-important final step in any online sales funnel. A customer who has found the items they want and has reached your checkout page is like a basketball rolling around the rim of the hoop\u2026<\/p>\n<p>If your checkout process is long and requires the customer to do too much work, you could still lose them. This is especially true of mobile visitors: an unwieldy checkout process is ten times worse when it\u2019s being navigated by your thumbs on a small screen.<\/p>\n<p>Your checkout process should be quick and easy. Don\u2019t force the customer to make an account on your website, have as many fields as possible auto-formatted, and support as many payment methods as possible.<\/p>\n<p>If you\u2019re in doubt over whether your checkout process needs work then an afternoon of testing via a service like <a href=\"https:\/\/vwo.com\/ab-testing\/\" target=\"_blank\" rel=\"nofollow noopener\">VWO<\/a> could pay off in the long run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow_Up_Emails\"><\/span>Follow Up Emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Follow up emails are useful in a whole host of situations, but for you to see the best results, you need to send them out in a timely manner.<\/p>\n<p>If a customer buys an item on your site and they get a thank you email 2 days later they\u2019re just going to feel confused. Strike while the iron is hot and your follow up emails will succeed in their objective, whether that\u2019s to make the customer feel valued, sign up for your newsletter, or summarise an interaction. You can automate a lot of your email sequences with an email tool like <a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Moosend<\/a> that has free templates and drip campaigns, but don\u2019t forget to do your due diligence when it comes to email list data. With GDPR just around the corner, you don\u2019t want to be making any mistakes with email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Production\"><\/span>Content Production<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether it\u2019s video, audio, or text \u2014 if your content production cycle is too long then your content will never be as relevant as it could be, and it probably won\u2019t get the attention it deserves.<\/p>\n<p>An easy way to make your content more appealing to every demographic is to make it relate to something that\u2019s currently happening in the world.<\/p>\n<p>This is easily done on holidays like Valentine\u2019s Day and Christmas, but when it comes to more spontaneous events like something that\u2019s happening in the news, there\u2019s nothing to do but work fast.<\/p>\n<p>Freelance writers can help you scale, but it\u2019s important that you take content production seriously as a business and get all the relevant stakeholders involved.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shipping\"><\/span>Shipping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s a Prime world, baby.<\/p>\n<p>Shipping times matter for ecommerce; it\u2019s one of many factors customers look at when comparing similar items across websites.<\/p>\n<p>If the price is about the same, and both pages seem trustworthy, then offering faster shipping is a sure-fire way to guarantee that your site <a href=\"https:\/\/www.conveyco.com\/changing-expectations-customer-attitudes-towards-shipping-speeds\/\" target=\"_blank\" rel=\"nofollow noopener\">wins the sale<\/a>.<\/p>\n<p>Even if you\u2019re charging slightly more than your competitors, adding faster shipping into the mix will be enough to offset that for many customers. Just how much the reduced shipping time is worth will depend on the customer and the item they\u2019re buying.<\/p>\n<p>People are more likely to want their tech gadgets as soon as possible and be willing to wait a little for that new coffee table.<\/p>\n<p>If you are running a drop-shipping business, you will need to be super clear with customers (and suppliers) on acceptable wait times and always be willing to offer expedited or express delivery to help sweeten the deal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trends\"><\/span>Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter what you do online, making the most of the <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/the-top-digital-marketing-trends-for-2018\/\" target=\"_blank\" rel=\"nofollow noopener\">latest trends<\/a> before your competition will give you a vital edge. And following trends isn\u2019t just about what you stock or the services you offer; trends can be just as important to someone writing blog posts, or posting on social media.<\/p>\n<p>Being aware of what\u2019s going on in the world will help you brand stay relevant and show customers that you are innovating as a brand. Aesthetic tastes change fast so don\u2019t get left behind.<\/p>\n<p><strong><em>These are the seven most time-sensitive areas for most businesses, but depending on what you do online, you might want to ignore some points and add others.<\/em><\/strong><\/p>\n<p><strong><em>When in doubt, put yourself in the customers\u2019 shoes and think about the interactions that they have with you and how you could improve them and save time.<\/em><\/strong><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0=========================================================<\/strong><\/p>\n<p><strong>\u00a0Thanks for reading this post! Don&#8217;t just read and leave,<\/strong><\/p>\n<p><strong>but please like, follow me,\u00a0and share to others too!!..<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0=========================================================<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s common knowledge that if you want to run a successful online business, you need&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[209,273,132],"class_list":["post-5652","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-design","tag-social-media-marketing","tag-website"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5652"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5653"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}