{"id":5515,"date":"2018-04-05T10:08:40","date_gmt":"2018-04-05T09:08:40","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5515"},"modified":"2024-04-24T13:09:27","modified_gmt":"2024-04-24T12:09:27","slug":"are-you-wasting-money-how-to-measure-content-marketing-success","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/are-you-wasting-money-how-to-measure-content-marketing-success\/","title":{"rendered":"Are You Wasting Money? How to Measure Content Marketing Success"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]So, you have a\u00a0<a href=\"https:\/\/www.da-manager.com\/website-design\/#\">content marketing strategy<\/a>\u00a0in place, but you\u2019re struggling to measure its effectiveness and decide whether its worth your time and money?<\/p>\n<p>Brandpoint\u00a0share their guide to measuring content marketing success in this info-graphic.<\/p>\n<p>They break things down into the following sections:<\/p>\n<p><em><strong>Awareness<\/strong><\/em><\/p>\n<p><em><strong>Consideration<\/strong><\/em><\/p>\n<p><em><strong>Conversion<\/strong><\/em><\/p>\n<p>Check out the info-graphic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5516 size-full\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/04\/Are-You-Wasting-Money-How-to-Measure-Content-Marketing-Success-1.jpg\" alt=\"\" width=\"800\" height=\"3154\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/04\/Are-You-Wasting-Money-How-to-Measure-Content-Marketing-Success-1.jpg 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/04\/Are-You-Wasting-Money-How-to-Measure-Content-Marketing-Success-1-76x300.jpg 76w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/04\/Are-You-Wasting-Money-How-to-Measure-Content-Marketing-Success-1-768x3028.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/04\/Are-You-Wasting-Money-How-to-Measure-Content-Marketing-Success-1-260x1024.jpg 260w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[231,188,211],"class_list":["post-5515","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-business","tag-content-marketing","tag-internet-marketing"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5515"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5517"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}