{"id":5465,"date":"2018-03-31T09:59:35","date_gmt":"2018-03-31T08:59:35","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5465"},"modified":"2024-04-16T11:13:04","modified_gmt":"2024-04-16T10:13:04","slug":"the-role-of-video-in-marketing-9-trends-predictions-for-2018","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/the-role-of-video-in-marketing-9-trends-predictions-for-2018\/","title":{"rendered":"The Role of Video in Marketing: 9 Trends &#038; Predictions for 2018"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Are you considering adding video to your\u00a0<a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\">marketing strategy<\/a>\u00a0in 2018? Want to know the current trends that will likely affect your approach?<\/p>\n<p>Animatron share their trends and predictions for 2018 in this info-graphic.<\/p>\n<p>Here\u2019s a quick summary:<\/p>\n<p><em><strong>Video is becoming a must for any content strategy<\/strong><\/em><\/p>\n<p><em><strong>Video will continue growing<\/strong><\/em><\/p>\n<p><em><strong>Social videos are getting more popular<\/strong><\/em><\/p>\n<p><em><strong>Virtual reality will start reshaping content marketing<\/strong><\/em><\/p>\n<p><em><strong>It is becoming easier than ever to create video<\/strong><\/em><\/p>\n<p><em><strong>The tendency is turning towards short, snappy videos<\/strong><\/em><\/p>\n<p><em><strong>Personalised video will continue to rise<\/strong><\/em><\/p>\n<p><em><strong>Video will continue to be part of a broader marketing strategy<\/strong><\/em><\/p>\n<p><em><strong>Live video will take a more important place in content marketing<\/strong><\/em><\/p>\n<p>Check out the infographic for more detail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5466\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/The-Role-of-Video-in-Marketing-9-Trends-Predictions-for-2018-1-23x300.jpg\" alt=\"\" width=\"609\" height=\"11300\" \/>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[188,148,193],"class_list":["post-5465","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-content-marketing","tag-digital-marketing","tag-social-media"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5465"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5469"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}