{"id":5194,"date":"2018-03-01T10:39:08","date_gmt":"2018-03-01T09:39:08","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=5194"},"modified":"2022-11-28T15:39:32","modified_gmt":"2022-11-28T14:39:32","slug":"email-marketing-write-effective-welcome-email","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/","title":{"rendered":"Email Marketing: How to Write an Effective Welcome Email"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#1-Make_it_smartphone-friendly\" >1-Make it smartphone-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#2-Use_sub_headlines\" >2-Use sub headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#3-Be_a_real_person\" >3-Be a real person<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#4-Use_compelling_images\" >4-Use compelling images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#5-Grade_your_email\" >5-Grade your email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/email-marketing-write-effective-welcome-email\/#6-Include_feedback\" >6-Include feedback<\/a><\/li><\/ul><\/nav><\/div>\n<p>Email is the essence of <a href=\"https:\/\/www.da-manager.com\/social-media-marketing\/\">online marketing<\/a>, it might seem like an easy process, But it is one complicated task.<br \/>\nNot to worry. Here are steps to follow to make sure that you get your <a href=\"http:\/\/blog.revampcrm.com\/how-to-write-an-effective-welcome-email-infographic\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a> right.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-Make_it_smartphone-friendly\"><\/span>1-Make it smartphone-friendly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Don\u2019t do anything that won\u2019t render\u00a0on a small screen.Rely on a responsive design<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-Use_sub_headlines\"><\/span>2-Use sub headlines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The 7-10 words in a preview pane at the top of an HTML email are what the recipient will likely see first<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-Be_a_real_person\"><\/span>3-Be a real person<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Write with a point of view\u2014from an actual person to\u00a0an actual person.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4-Use_compelling_images\"><\/span>4-Use compelling images<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Avoid boring, impersonal stock images in favor of unique ones that don\u2019t appear anywhere else<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5-Grade_your_email\"><\/span>5-Grade your email<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some email providers include a an assessment option.\u00a0 Also use a service such as <a href=\"http:\/\/read-able.com\" target=\"_blank\" rel=\"noopener\">The Readability Test Tool\u00a0<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"6-Include_feedback\"><\/span>6-Include feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Give your subscribers a way to share the email as well as get in touch\u2014via share and forward<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5195\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/email-1.png\" alt=\"\" width=\"800\" height=\"3335\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/email-1.png 800w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/email-1-72x300.png 72w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/email-1-768x3202.png 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2018\/03\/email-1-96x400.png 96w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is the essence of online marketing, it might seem like an easy process, But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[182,200],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","tag-email-marketing","tag-marketing"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=5194"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/5194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/5196"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=5194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=5194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=5194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}