{"id":4274,"date":"2017-08-03T09:44:35","date_gmt":"2017-08-03T09:44:35","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=4274"},"modified":"2020-04-03T14:57:34","modified_gmt":"2020-04-03T13:57:34","slug":"tips-for-building-your-personal-brand","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/","title":{"rendered":"Tips For Building Your Personal Brand"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/#Building_Your_Personal_Brand\" >Building Your Personal Brand<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/#What_Do_You_Stand_For\" >What Do You Stand For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/#What_Does_Your_Personal_Brand_Look_Like_Now\" >What Does Your Personal Brand Look Like Now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/#Show_Youve_Got_Something_To_Say_That_Matters\" >Show You\u2019ve Got Something To Say That Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/tips-for-building-your-personal-brand\/#Keep_Working_At_It\" >Keep Working At It<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-content post-wrap\">\n<h1><span class=\"ez-toc-section\" id=\"Building_Your_Personal_Brand\"><\/span>Building Your Personal Brand<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>At the end of August 1997,\u00a0Tom Peters\u00a0introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.<\/p>\n<p>Peters\u2019\u00a0advice\u00a0is as relevant today as it was before the turn of the millennium, although he wrote before the dawn of social networking and\u00a0<a href=\"https:\/\/da-manager.com\/\">mobile<\/a>\u00a0devices. Read on for an updated version and tips on building your personal brand to gain more clients or to land the job of your dreams.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Do_You_Stand_For\"><\/span><b>What Do You Stand For?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think about the most popular brands on the market today. They all have a set of core values that guide everything that they do. You purchase products or\u00a0services\u00a0from one brand or another based on those values.<\/p>\n<p>When it comes to personal branding, one of the first things you need to do is to determine what your\u00a0values\u00a0are. What is it you believe is most important in life \u2013 having a good job? Having a good time? Spending time with family and friends?<\/p>\n<p>Your clients or potential bosses want someone who demonstrates certain values, because those traits align with their corporate vision. When you understand what your values are, you can begin to search for the opportunities that are a good fit with what you hold dear.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Does_Your_Personal_Brand_Look_Like_Now\"><\/span><b>What Does Your Personal Brand Look Like Now?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve done a values audit, it\u2019s time to examine what people see when they either search for you online or they meet you in person.<\/p>\n<p>If you\u2019re curious as to what people discover when they find you\u00a0online, do a Google search of your name. What comes up? Is it your LinkedIn profile, or are you going to find a picture from that spring break vacation you took to Cancun \u2013 you know, the one you can barely remember because you had such a good time?<\/p>\n<p>You might not like what you see, but the good news is you can try to fix it. For less-than-professional-looking Facebook pictures, untag yourself and change your security settings so that your profile doesn\u2019t appear in Google search results. Let\u2019s say the picture or information is on a website. Ask the webmaster to take it down. You can also request Google remove undesirable search results, though there\u2019s no guarantee that will work.<\/p>\n<p>The best strategy is to\u00a0bury the content. In order to prevent embarrassing content from coming up in searches, create your own, professional-looking content on sites such as LinkedIn, Twitter, Google+, or YouTube. Creating your own website (with your own name attached) is another good way to achieve this goal.<\/p>\n<p>A stellar online reputation means nothing if you show up to events or job interviews looking like a slob. Dress professionally for these occasions! Whatever you\u2019re wearing shouldn\u2019t have holes in it. It shouldn\u2019t be too big or too small (this rule includes shoes, too). Stained clothes are another no-no. Check that your underclothes aren\u2019t showing. You don\u2019t have to wear a suit all the time \u2013 just make sure you\u2019re neat and polished.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Show_Youve_Got_Something_To_Say_That_Matters\"><\/span><b>Show You\u2019ve Got Something To Say That Matters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A significant part of building your brand is demonstrating that you\u2019re an<a href=\"http:\/\/www.forbes.com\/sites\/johnrampton\/2016\/08\/19\/how-to-become-a-thought-leader\/#2285eaa6585c\" target=\"_blank\" rel=\"noopener\">\u00a0authority<\/a>\u00a0(or at least a source of knowledge) about something. The next question is, what subject do you know a great deal about?<\/p>\n<p>Think about your passions. Pick the one topic that you know lots about, and start writing about it. Make sure that whatever you write is of high quality, and that it\u2019s new and different than what other people are writing. Remember that it takes time to generate authority. Be patient.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Working_At_It\"><\/span><b>Keep Working At It<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building your personal brand isn\u2019t a one-time thing. It\u2019s a constant process, and you can\u2019t rest on your laurels. You have to constantly work at it \u2013 that involves reading the new thought leadership in your industry, attending industry events, and meeting luminaries in the field.<\/p>\n<p>A crucial part of building your personal brand is to keep learning. When you stop learning, you have nothing new to say, and nothing kills your brand faster than that.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building Your Personal Brand At the end of August 1997,\u00a0Tom Peters\u00a0introduced the idea of building&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-4274","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general"],"modified_by":"Isaiah","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/4274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/4276"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=4274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=4274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}