{"id":4182,"date":"2017-06-05T17:02:14","date_gmt":"2017-06-05T16:02:14","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=4182"},"modified":"2023-11-23T15:33:31","modified_gmt":"2023-11-23T14:33:31","slug":"website-footer-best-practices","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/website-footer-best-practices\/","title":{"rendered":"Website Footer Best Practices"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/website-footer-best-practices\/#Whats_a_footer\" >What\u2019s a footer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/website-footer-best-practices\/#Familiar_Design_for_a_Better_User_Experience\" >Familiar Design for a Better User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/website-footer-best-practices\/#E-Commerce_Store_Locators\" >E-Commerce Store Locators<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_a_footer\"><\/span><strong>What\u2019s a footer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website footer is probably one of the most overlooked and neglected areas on your entire webpage. Some users simply won\u2019t bother scrolling all the way down your pages, and even the ones who do may not scrutinize the footer with all too much interest.<\/p>\n<p>So why is the footer of your site important, nonetheless?<\/p>\n<p>It provides information that\u2019s crucial to your site\u2019s operation, which just won\u2019t be appropriate anywhere else on the page. A footer usually offers usability assistance like a <strong>sitemap<\/strong>, <strong>trust and credibility signals<\/strong> like a link to your company\u2019s contact information, and likely even legal jargon like your site\u2019s <strong>terms of use<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Familiar_Design_for_a_Better_User_Experience\"><\/span><strong>Familiar Design for a Better User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Including a footer on your site means that you\u2019re designing your site in line with users\u2019 expectations, thereby making it more familiar to them. Familiar sites help the user experience, which only increases highly desirable outcomes like site conversions. In fact, Google research shows that <a href=\"http:\/\/googleresearch.blogspot.ca\/2012\/08\/users-love-simple-and-familiar-designs.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">users love familiar site designs<\/a>\u2014and the footer is essential in this aim.<\/p>\n<p>In the footer\u2019s case, people who have been surfing the Internet for years simply expect there to be some written content at the bottom of a page, even if they don\u2019t always read it. It\u2019s simply a standard best practice that helps make your site visitors, users, leads and readers more comfortable in their navigation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-Commerce_Store_Locators\"><\/span><strong>E-Commerce Store Locators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many transactions happen on websites these days, but some shoppers want to buy a product from their favorite brand immediately and don\u2019t want to wait days until it comes to them through a package delivery service. These shoppers need to know where the nearest retail location of their brand is, and having this info handy in the footer greatly raises their user experience.<\/p>\n<p>source: <a href=\"http:\/\/www.bigdropinc.com\" target=\"_blank\" rel=\"noopener\">Big Drop<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s a footer? Your website footer is probably one of the most overlooked and neglected&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-4182","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/4182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=4182"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/4182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/4183"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=4182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=4182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=4182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}