{"id":3524,"date":"2016-10-03T12:00:52","date_gmt":"2016-10-03T11:00:52","guid":{"rendered":"https:\/\/www.da-manager.com\/?p=3524"},"modified":"2024-01-26T14:20:15","modified_gmt":"2024-01-26T13:20:15","slug":"timing-type-and-frequency-on-social-media","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/timing-type-and-frequency-on-social-media\/","title":{"rendered":"Timing, Type and Frequency On Social Media"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/timing-type-and-frequency-on-social-media\/#What_to_Post\" >What to Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/timing-type-and-frequency-on-social-media\/#How_Often_to_Post\" >How Often to Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/timing-type-and-frequency-on-social-media\/#When_to_Post\" >When to Post<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-content\">\n<p>There are plenty of good reasons to pocket a <strong>social media cheat sheet<\/strong>. Post content. Post frequency. Post type. Post timing. There\u2019s a lot to consider when building a social media strategy. Of course, everyone wants the silver bullet \u2013 the one weapon to kill the werewolf (or in this case, build a social media following). The problem? There is none.<\/p>\n<p>Every brand on the web has a unique audience and niche. There\u2019s no one magic post type, frequency, timing and content to build a social media following across the board. What\u2019s good for the goose isn\u2019t always good for the gander. The simple answer you\u2019re searching for is probably the one you hate the most \u2013 \u201cit depends\u201d.<\/p>\n<p>A lot of social media is trial and error. First you plan, and then you execute. You analyze, test, and iterate to find the perfect balance of content, type, timing and frequency. But you can forget all that \u2013 because we conducted our own trial and error\u00a0to kick start your social media strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Post\"><\/span>What to Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing what to post is half the battle. Our social media cheat sheet begins with the 4:1 Strategy. It\u2019s a great starting point to find the perfect content for your unique audience.<\/p>\n<ol>\n<li>Start with the five basic types of updates: links, images, quotes, reshares, and plain-text updates.<\/li>\n<li>Choose one signature update to make up the majority of your shares.<\/li>\n<li>Share content in a 4:1 ratio. For every four signature updates, share one different type.<\/li>\n<\/ol>\n<p><strong>Tip:<\/strong> Visual content is ideal. Consider making <strong>digital marketing images<\/strong> your signature social media update. Size matters in social media \u2013 so be sure to check out the <a href=\"http:\/\/www.setupablogtoday.com\/2015-social-media-image-sizes-guide\/\" target=\"_blank\" rel=\"noopener\">2015 social\u00a0media sizing cheat sheet<\/a>.\u00a0Experiment with different signature updates to find the best content type for your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Often_to_Post\"><\/span>How Often to Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Again, social media posting frequency varies based on industry, reach, resources, and quality. But focus on sharing amazing content and your social media following will tolerate more frequent updates. Start with our social media cheat sheet for post\u00a0frequency.<\/p>\n<ul>\n<li><strong>Facebook:<\/strong> 5 to 10 times per week<\/li>\n<li><strong>Twitter:<\/strong> 5 or more times per day<\/li>\n<li><strong>LinkedIn:<\/strong> Once a day<\/li>\n<li><strong>Google +:<\/strong> Up to 5 times per day<\/li>\n<li><strong>Pinterest:<\/strong> 5 posts per day<\/li>\n<li><strong>Instagram:<\/strong> 1.5 times per day (or more)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"When_to_Post\"><\/span>When to Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are plenty of tools to help you determine the best time a post on social media. Brands just starting out can refer to our social media cheat sheet for post timing.<\/p>\n<ul>\n<li><strong>Facebook:<\/strong> 1 -4pm and 2-5pm weekdays<\/li>\n<li><strong>Twitter:<\/strong> 1-3pm weekdays<\/li>\n<li><strong>LinkedIn:<\/strong> 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday<\/li>\n<li><strong>Google+:<\/strong> 9-11am weekdays<\/li>\n<li><strong>Pinterest:<\/strong> 2-4pm and 8-11pm weekdays and weekends<\/li>\n<li><strong>Instagram:<\/strong> 5-6pm weekdays and 8pm Mondays<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> The optimal posting times are for Eastern Standard Time.<\/p>\n<h2><\/h2>\n<\/div>\n<footer class=\"entry-footer\">\n<div class=\"addthis_sharing_toolbox\" data-url=\"http:\/\/www.bowenmedia.com\/social-media-cheat-sheet\/\" data-title=\"Social Media Cheat Sheet: Timing, Type and Frequency\" data-description=\"Looking for a social media cheat sheet? Bowen Media\u2019s exclusive guide shows you what to post, when to post, and how often to post on social media.\"><\/div>\n<\/footer>\n<footer class=\"entry-footer\">Source:Bowen Media.<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of good reasons to pocket a social media cheat sheet. Post content&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":3525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general"],"modified_by":"Wise","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/3524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=3524"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/3524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/3525"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=3524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=3524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=3524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}