A fraction of a second \u2013 that\u2019s how long it takes a website user to develop an opinion about your brand. The difference between a strong first impression and debilitating negative experience? Often, it\u2019s the user experience (UX).<\/p>\n
There\u2019s a difference between user experience and customer experience \u2013 but the two go hand in hand. For example, consumers view brands with fast, sleek and modern websites as progressive. The same consumers view brands with slow, sloppy and archaic websites as behind the times. Optimizing the user experience is perhaps the only way to simultaneously improve your website and overall customer experience.<\/p>\n
Optimizing the user experience is a \u201ctwo birds with one stone\u201d process to add permanent value to your brand, business and bottom line. At Da-manager Limited, we consolidated the UX optimization process down to four golden rules you can implement today for a more powerful digital campaign.<\/p>\n
Every second counts. Patience is thin on the web \u2013 and loading time is a huge deal. Slow loading websites frustrate users, often to the point of page abandonment. According to KISSmetrics,\u00a040 percent of users<\/a>\u00a0will abandon a website that takes more than three seconds to load.<\/p>\n Even a one-second delay in page load time yields:<\/p>\n Is there anything more important to a business than customer satisfaction? Probably not. 79 percent of dissatisfied customers are unlikely to make a repeat purchase \u2013 and 44 percent are likely to tell their friends about the negative experience. Just take a lesson from Amazon\u2019s playbook:<\/p>\n\n