{"id":2793,"date":"2016-07-26T03:34:39","date_gmt":"2016-07-26T02:34:39","guid":{"rendered":"https:\/\/www.da-manager.com\/?p=2793"},"modified":"2022-11-28T16:49:23","modified_gmt":"2022-11-28T15:49:23","slug":"start-launch-party-can-your-first-mistake","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/start-launch-party-can-your-first-mistake\/","title":{"rendered":"Start-up launch party can be your first mistake"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/start-launch-party-can-your-first-mistake\/#Start-up_launch_party_can_be_your_first_mistake\" >Start-up launch party can be your first mistake<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/start-launch-party-can-your-first-mistake\/#Having_witnessed_launch_events_end_in_disappointment_PR_expert_Heather_Baker_explains_why_new_businesses_should_take_a_more_%E2%80%9Crealistic%E2%80%9D_approach\" >Having witnessed launch events end in disappointment, PR expert Heather Baker explains why new businesses should take a more &#8220;realistic&#8221; approach.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Start-up_launch_party_can_be_your_first_mistake\"><\/span>Start-up launch party can be your first mistake<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 class=\"hidden-phone\"><span class=\"ez-toc-section\" id=\"Having_witnessed_launch_events_end_in_disappointment_PR_expert_Heather_Baker_explains_why_new_businesses_should_take_a_more_%E2%80%9Crealistic%E2%80%9D_approach\"><\/span>Having witnessed launch events end in disappointment, PR expert Heather Baker explains why new businesses should take a more &#8220;realistic&#8221; approach.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"content-main\">\n<p>I\u2019ve worked with over 50 tech start-ups, from gaming to business-to-business software\u00a0companies.<\/p>\n<p>Many have gone on to become \u00a3100m+ companies in just a few years, some have achieved more moderate (but respectable) success, while a few have failed spectacularly.<\/p>\n<p>It\u2019s not easy to pinpoint the exact factors that correlate with success and failure \u2013 the whole process is much more nuanced than that.<\/p>\n<p>However, when a tech founder pushes for a launch party, it always rings alarm bells.<\/p>\n<p>I\u2019m not saying launch events never work (I can think of notable exceptions to the rule), but in my experience they more often than not lead to disappointment.\u00a0Here\u2019s why:<\/p>\n<p><a href=\"http:\/\/startups.co.uk\/marketing-a-new-food-brand-how-we-turn-store-listings-into-sales\/\" target=\"_blank\" rel=\"noopener\">For more information please read<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Start-up launch party can be your first mistake Having witnessed launch events end in disappointment,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147],"tags":[],"class_list":["post-2793","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/2793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=2793"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/2793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/2781"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=2793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=2793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=2793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}