{"id":10367,"date":"2021-03-30T17:13:52","date_gmt":"2021-03-30T16:13:52","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=10367"},"modified":"2025-07-31T16:06:23","modified_gmt":"2025-07-31T15:06:23","slug":"8-tips-to-create-successful-landing-pages","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/","title":{"rendered":"8 Tips to Create Successful Landing Pages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Keep_It_Focused_One_Goal_Only\" >Keep It Focused (One Goal Only)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Write_a_Clear_Benefit-Driven_Headline\" >Write a Clear, Benefit-Driven Headline<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Example_Weak_vs_Strong_Headlines\" >Example: Weak vs. Strong Headlines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Use_Eye-Catching_Visuals\" >Use Eye-Catching Visuals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#What_Makes_a_Visual_%E2%80%9CEye-Catching%E2%80%9D\" >What Makes a Visual \u201cEye-Catching\u201d?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Make_Your_CTA_Button_Stand_Out\" >Make Your CTA Button Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Build_Trust_with_Social_Proof\" >Build Trust with Social Proof<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Why_Social_Proof_Matters\" >Why Social Proof Matters:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Types_of_Social_Proof_to_Use_on_Landing_Pages\" >Types of Social Proof to Use on Landing Pages<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/da-manager.com\/blog\/8-tips-to-create-successful-landing-pages\/#Write_for_Skimmers_Not_Readers\" >Write for Skimmers (Not Readers)<\/a><\/li><\/ul><\/nav><\/div>\n[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">Successful landing pages are pages that enjoy high lead and sales generation. This article shows the 8 tips most successful landing pages use to generate higher conversation rates and engagement. According to <a style=\"color: orange;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Landing_page\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>, a landing page for online marketing is a single web page that appears in response to clicking on a search engine optimised search result, marketing promotion, marketing email or an online advertisement. \u201c A landing page is a standalone web page, created specifically for a marketing or advertising campaign\u201d according to <a style=\"color: orange;\" href=\"https:\/\/unbounce.com\/landing-page-articles\/what-is-a-landing-page\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>. It is designed with a single objective of a call to action(CTA) for lead generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing pages are associated with social media, email newsletter campaigns, search engine marketing, effective articles that enhance the effectiveness of the advertisements. The major aim of successful landing pages\u00a0is to convert site visitors into leads and sales. If the aim for the creation of a particular landing page is to obtain leads, the landing page will contain some features like an inquiry form or phone number to enable the visitors to have access to the company. While, if the goal of creating a landing page is to generate sales, the landing page will have a link for the visitors to click, which will give them access to a shopping cart or checkout area.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two types of landing page and they are references and transactional landing pages according to Wikipedia. A reference landing page presents information that is relevant to the visitors. It aims to isolate the visitor from any distractions and only provide the visitor with all available information about the targeted product to convince the visitor to take action. While a transactional landing page is to persuade a visitor to take action to complete a transaction by proving a form that needs to be filled out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While every landing page is unique, there is a set of tips that all successful landing pages rely on to enjoy overall success. These include the following:<\/span><\/p>\n<h3 data-start=\"728\" data-end=\"769\"><span class=\"ez-toc-section\" id=\"Keep_It_Focused_One_Goal_Only\"><\/span><strong data-start=\"734\" data-end=\"769\">Keep It Focused (One Goal Only)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"170\" data-end=\"383\">When it comes to landing pages, less is more. The biggest mistake people make is trying to do too much on one page. A good landing page should serve one purpose and have one clear call-to-action (CTA).<\/p>\n<p data-start=\"385\" data-end=\"728\">Imagine this: someone clicks on your ad for a free eBook about digital marketing tips. They land on your page\u2026 but then they see a link to your blog, a sign-up form for a newsletter, a shop link to buy your services, and even a pop-up for a webinar. It&#8217;s overwhelming. The visitor doesn\u2019t know what to do, so they leave without doing anything.<\/p>\n<p>Your landing page should have one clear goal not ten. Don\u2019t try to sell a product <em data-start=\"857\" data-end=\"862\">and<\/em> get newsletter signups <em data-start=\"886\" data-end=\"891\">and<\/em> promote your social media all on the same page. That\u2019s confusing.<\/p>\n<h3 data-start=\"1184\" data-end=\"1232\"><span class=\"ez-toc-section\" id=\"Write_a_Clear_Benefit-Driven_Headline\"><\/span><strong data-start=\"1190\" data-end=\"1232\">Write a Clear, Benefit-Driven Headline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"221\" data-end=\"460\">Your headline is the very first thing people see when they land on your page and you\u2019ve only got a few seconds to grab their attention. If the headline doesn\u2019t make sense, doesn\u2019t speak to their needs, or feels too vague, they\u2019re gone.<\/p>\n<p data-start=\"462\" data-end=\"564\">That\u2019s why your headline needs to be crystal clear and focused on benefits, not just features.<\/p>\n<h4 data-start=\"794\" data-end=\"834\"><span class=\"ez-toc-section\" id=\"Example_Weak_vs_Strong_Headlines\"><\/span>Example: Weak vs. Strong Headlines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"836\" data-end=\"1086\">\n<li data-start=\"836\" data-end=\"873\">\n<p data-start=\"838\" data-end=\"873\">\u274c <strong data-start=\"840\" data-end=\"848\">Weak<\/strong>: \u201cWelcome to Our Site\u201d<\/p>\n<\/li>\n<li data-start=\"874\" data-end=\"950\">\n<p data-start=\"876\" data-end=\"950\">\u2705 <strong data-start=\"878\" data-end=\"888\">Strong<\/strong>: \u201cCreate Beautiful Landing Pages in Minutes No Coding Needed\u201d<\/p>\n<\/li>\n<li data-start=\"952\" data-end=\"993\">\n<p data-start=\"954\" data-end=\"993\">\u274c <strong data-start=\"956\" data-end=\"964\">Weak<\/strong>: \u201cOnline Course Available\u201d<\/p>\n<\/li>\n<li data-start=\"994\" data-end=\"1086\">\n<p data-start=\"996\" data-end=\"1086\">\u2705 <strong data-start=\"998\" data-end=\"1008\">Strong<\/strong>: \u201cLearn How to Design Stunning Websites in 30 Days Even if You\u2019re a Beginner\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1088\" data-end=\"1215\">See the difference? The second version in each case speaks directly to what the visitor wants and how it benefits them.<\/p>\n<h3 data-start=\"1569\" data-end=\"1603\"><span class=\"ez-toc-section\" id=\"Use_Eye-Catching_Visuals\"><\/span><strong data-start=\"1575\" data-end=\"1603\">Use Eye-Catching Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"205\" data-end=\"359\">You know the saying: a picture is worth a thousand words? On landing pages, it&#8217;s more like a picture is worth a thousand clicks\u2014<em data-start=\"337\" data-end=\"358\">if you use it right<\/em>.<\/p>\n<p data-start=\"361\" data-end=\"514\">Visuals are the second thing people notice after your headline. Whether it&#8217;s a photo, video, or illustration, your visuals should do two main things:<\/p>\n<ul data-start=\"515\" data-end=\"572\">\n<li data-start=\"515\" data-end=\"543\">\n<p data-start=\"518\" data-end=\"543\">Grab attention, and<\/p>\n<\/li>\n<li data-start=\"544\" data-end=\"572\">\n<p data-start=\"547\" data-end=\"572\">Help tell your story.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"859\" data-end=\"900\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Visual_%E2%80%9CEye-Catching%E2%80%9D\"><\/span>What Makes a Visual \u201cEye-Catching\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"902\" data-end=\"958\">It&#8217;s not just about looking pretty. Your visuals should:<\/p>\n<ul data-start=\"959\" data-end=\"1192\">\n<li data-start=\"959\" data-end=\"1032\">\n<p data-start=\"961\" data-end=\"1032\">Support your main offer (show the product, outcome, or happy users)<\/p>\n<\/li>\n<li data-start=\"1033\" data-end=\"1083\">\n<p data-start=\"1035\" data-end=\"1083\">Be high quality (no blurry, low-res images!)<\/p>\n<\/li>\n<li data-start=\"1084\" data-end=\"1123\">\n<p data-start=\"1086\" data-end=\"1123\">Match your brand style and colors<\/p>\n<\/li>\n<li data-start=\"1124\" data-end=\"1192\">\n<p data-start=\"1126\" data-end=\"1192\">Feel real authentic images often work better than stock photos<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1962\" data-end=\"2002\"><span class=\"ez-toc-section\" id=\"Make_Your_CTA_Button_Stand_Out\"><\/span><strong data-start=\"1968\" data-end=\"2002\">Make Your CTA Button Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"199\" data-end=\"280\">Let\u2019s be real\u2014your landing page means <em data-start=\"237\" data-end=\"246\">nothing<\/em> if people don\u2019t click the button.<\/p>\n<p data-start=\"282\" data-end=\"504\">That little Call-to-Action (CTA) button? It\u2019s the most important part of your entire page. It\u2019s where all your headlines, visuals, and testimonials come together to say:<br data-start=\"455\" data-end=\"458\" \/>\u00a0<strong data-start=\"461\" data-end=\"504\">\u201cClick this and get what you came for.\u201d<\/strong><\/p>\n<p data-start=\"1560\" data-end=\"1675\">Your button should sound like something exciting is about to happen\u2014not like you&#8217;re filling out a form for the DMV.<\/p>\n<p data-start=\"1677\" data-end=\"1705\"><strong data-start=\"1677\" data-end=\"1705\">Examples of strong CTAs:<\/strong><\/p>\n<ul data-start=\"1706\" data-end=\"1844\">\n<li data-start=\"1706\" data-end=\"1733\">\n<p data-start=\"1708\" data-end=\"1733\"><em data-start=\"1710\" data-end=\"1733\">\u201cStart My Free Trial\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"1734\" data-end=\"1759\">\n<p data-start=\"1736\" data-end=\"1759\"><em data-start=\"1738\" data-end=\"1759\">\u201cGet My Free eBook\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"1760\" data-end=\"1793\">\n<p data-start=\"1762\" data-end=\"1793\"><em data-start=\"1764\" data-end=\"1793\">\u201cBook My Free Consultation\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"1794\" data-end=\"1819\">\n<p data-start=\"1796\" data-end=\"1819\"><em data-start=\"1798\" data-end=\"1819\">\u201cJoin the Waitlist\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"1820\" data-end=\"1844\">\n<p data-start=\"1822\" data-end=\"1844\"><em data-start=\"1824\" data-end=\"1844\">\u201cSee How It Works\u201d<\/em><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1846\" data-end=\"1856\"><strong data-start=\"1846\" data-end=\"1856\">Avoid:<\/strong><\/p>\n<ul data-start=\"1857\" data-end=\"1898\">\n<li data-start=\"1857\" data-end=\"1869\">\n<p data-start=\"1859\" data-end=\"1869\">\u201cSubmit\u201d<\/p>\n<\/li>\n<li data-start=\"1870\" data-end=\"1886\">\n<p data-start=\"1872\" data-end=\"1886\">\u201cClick Here\u201d<\/p>\n<\/li>\n<li data-start=\"1887\" data-end=\"1898\">\n<p data-start=\"1889\" data-end=\"1898\">\u201cEnter\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1900\" data-end=\"1938\">These words are vague and uninspiring.<\/p>\n<h3 data-start=\"2365\" data-end=\"2404\"><span class=\"ez-toc-section\" id=\"Build_Trust_with_Social_Proof\"><\/span><strong data-start=\"2371\" data-end=\"2404\">Build Trust with Social Proof<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"184\" data-end=\"278\">When someone lands on your page, the first thing on their mind is:<br data-start=\"250\" data-end=\"253\" \/>\u201cCan I trust this?\u201d<\/p>\n<p data-start=\"280\" data-end=\"438\">No matter how sleek your design or catchy your headline is, if visitors don\u2019t trust you, they won\u2019t click your CTA. This is where social proof comes in.<\/p>\n<p data-start=\"440\" data-end=\"663\">Social proof is all about showing that other people have already trusted you and benefited from it. When potential customers see that others have had a positive experience, it makes them feel safe to take the next step.<\/p>\n<h4 data-start=\"670\" data-end=\"702\"><span class=\"ez-toc-section\" id=\"Why_Social_Proof_Matters\"><\/span>Why Social Proof Matters:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"704\" data-end=\"970\">\n<li data-start=\"704\" data-end=\"793\">\n<p data-start=\"706\" data-end=\"793\">Reduces doubt and fear: People feel reassured when they see others vouch for you.<\/p>\n<\/li>\n<li data-start=\"794\" data-end=\"873\">\n<p data-start=\"796\" data-end=\"873\">Makes your offer feel popular: If others are doing it, it must be good.<\/p>\n<\/li>\n<li data-start=\"874\" data-end=\"970\">\n<p data-start=\"876\" data-end=\"970\">Boosts conversions naturally: Trust is often the missing link between interest and action.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"977\" data-end=\"1028\"><span class=\"ez-toc-section\" id=\"Types_of_Social_Proof_to_Use_on_Landing_Pages\"><\/span>Types of Social Proof to Use on Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"1033\" data-end=\"1058\"><strong data-start=\"1033\" data-end=\"1058\">Customer Testimonials<\/strong><\/p>\n<ul>\n<li data-start=\"1033\" data-end=\"1058\">Short quotes from happy customers sharing how your product or service helped them.\n<p data-start=\"1227\" data-end=\"1376\"><strong data-start=\"1227\" data-end=\"1239\">Example:<\/strong><br data-start=\"1239\" data-end=\"1242\" \/><em data-start=\"1245\" data-end=\"1376\">\u201cI increased my leads by 300% in just one month using this landing page builder. Highly recommend!\u201d \u2013 Name ; Marketing Manager<\/em><\/p>\n<\/li>\n<\/ul>\n<p><strong data-start=\"1033\" data-end=\"1058\">Ratings and Reviews<\/strong><\/p>\n<ul>\n<li data-start=\"1033\" data-end=\"1058\">\n<p data-start=\"1227\" data-end=\"1376\">Show your average star rating or number of reviews if you\u2019re on platforms like Google Reviews, Trustpilot.<\/p>\n<\/li>\n<li data-start=\"1033\" data-end=\"1058\">\n<p data-start=\"1227\" data-end=\"1376\">People love seeing social consensus before they commit.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3099\" data-end=\"3141\"><span class=\"ez-toc-section\" id=\"Write_for_Skimmers_Not_Readers\"><\/span><strong data-start=\"3105\" data-end=\"3141\">Write for Skimmers (Not Readers)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3143\" data-end=\"3182\">Most people won\u2019t read every word. Use:<\/p>\n<ul data-start=\"3183\" data-end=\"3236\">\n<li data-start=\"3183\" data-end=\"3201\">\n<p data-start=\"3185\" data-end=\"3201\">Short paragraphs<\/p>\n<\/li>\n<li data-start=\"3202\" data-end=\"3217\">\n<p data-start=\"3204\" data-end=\"3217\">Bullet points<\/p>\n<\/li>\n<li data-start=\"3218\" data-end=\"3236\">\n<p data-start=\"3220\" data-end=\"3236\">Bold subheadings<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3238\" data-end=\"3313\">\ud83d\udccc Highlight the most important benefits and use simple, friendly language.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10377 size-large\" src=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1-1024x656.jpg\" alt=\"Successful Landing pages\" width=\"640\" height=\"410\" srcset=\"https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1-1024x656.jpg 1024w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1-300x192.jpg 300w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1-768x492.jpg 768w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1-600x384.jpg 600w, https:\/\/da-manager.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-1.jpg 1201w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\nIn conclusion, not all successful landing pages convert the same. To have the <a style=\"color: orange;\" href=\"https:\/\/da-manager.com\/blog\/7-landing-page-best-practices-for-ultimate-conversions\/\">best landing page results<\/a>, research and adopt the best landing page practices to achieve a higher conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Successful landing pages are pages that enjoy high lead and sales generation. This article shows&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[3368,147,3361,305,3351],"tags":[],"class_list":["post-10367","post","type-post","status-publish","format-standard","has-post-thumbnail","category-expert-advice","category-general","category-landing-page","category-marketing","category-small-business"],"modified_by":"Isah Progress","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/10367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=10367"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/10367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/10378"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=10367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=10367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=10367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}