{"id":10275,"date":"2021-02-25T14:42:14","date_gmt":"2021-02-25T13:42:14","guid":{"rendered":"https:\/\/da-manager.com\/blog\/?p=10275"},"modified":"2024-07-30T10:22:30","modified_gmt":"2024-07-30T09:22:30","slug":"9-compelling-reason-for-business-rebranding","status":"publish","type":"post","link":"https:\/\/da-manager.com\/blog\/9-compelling-reason-for-business-rebranding\/","title":{"rendered":"Unlocking Success: 9 Compelling Reasons to Consider Business Rebranding"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Discover the transformative power of business rebranding with our insightful guide! Explore 9 compelling reasons why redefining your brand can unlock unprecedented success. Elevate your business identity today.<\/p>\r\n\r\n<p><span style=\"font-weight: 400;\">What is <a style=\"color: orange;\" href=\"https:\/\/economictimes.indiatimes.com\/definition\/rebranding\" target=\"_blank\" rel=\"noopener\">rebranding?<\/a> According to the Economic Times, \u201c rebranding is a marketing strategy that is used to give a new name, symbol or change in design to an already established business\u201d. There are two types of rebranding and are proactive and reactive rebranding. Proactive rebranding takes place when a business sees a new opportunity to grow, innovate and harness such opportunities. Reactive rebranding is used when a business needs rebranding after the business is discontinued or changed.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Over the years, research has shown that many companies all over the world,\u00a0 both big and small rebrand their businesses at intervals of seven to ten years. This is carried out to ensure continued high productivity of the business&#8217;s success and keep up with modernity to stay relevant in the marketplace.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Rebranding is essential for the survival of a business and\u00a0<a style=\"color: orange;\" href=\"https:\/\/da-manager.com\/blog\/8-essential-marketing-items\/\">9 reasons\u00a0 for rebranding<\/a> are discussed below:<\/span><\/p>\r\n<ul>\r\n<li aria-level=\"1\"><b>Repositioning:<\/b>\u00a0 W<span style=\"font-weight: 400;\">ith the help of rebranding, a business can be repositioned to retain and fight for a better position in the online and offline marketplace while striving to remain relevant among rivals. A company can achieve an 80% business expansion internationally and nationally through rebranding.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For example Walmart\u2019s\u00a0 Successful Rebrand; W<\/span><span style=\"font-weight: 400;\">ith a reputation of rock bottom prices, Walmart repositioned its brand to suggest its low prices, by changing the slogan from \u2018Always Low Prices\u2019 to \u2018Save Money, Live Better\u2019 in 2007. This put a positive spin on the company.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Bad reputation: <\/b>A <span style=\"font-weight: 400;\">company that has been linked with a bad reputation over the past years, can secure an opportunity for a second chance of a new beginning by acquiring a good reputation for the company through rebranding. <\/span><span style=\"font-weight: 400;\">For example, McDonald\u2019s Evolution; I<\/span><span style=\"font-weight: 400;\">n the past, McDonald&#8217;s audience saw the brand as a cheap and unhealthy option until McDonald\u2019s spent a huge amount of money to rebrand its company to acquire a good reputation that would be appealing to their audience and retain their interest.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Acquisition and development of brands: <\/b><span style=\"font-weight: 400;\">Many big companies acquire or partner with smaller brands when the possibility of expanding their business is identified. The best strategy to inform their audience about this new development is through rebranding. <\/span><span style=\"font-weight: 400;\">For example; in Access Bank&#8217;s acquisition of Diamond Bank in Nigeria, this information was made public to the audience through the rebranding of merging both logos to form one logo.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Old Identity: <\/b><span style=\"font-weight: 400;\">Rebranding puts the visual of the business in a more appealing way to the audience. Thereby, solving the problem of the outdated image which can no longer retain the interest of the majority of the users of the brand. Also, the public gets to know about the new addition and subtraction of products and services offered by the company through rebranding.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For example, Shell Oil and Pepsi-Cola; <\/span>have updated their logo 8 times since 1909 to keep its image modern. Pepsi\u2019s logo is now unrecognisable from its first logo in 1898. Another example is in the telecom sector,\u00a0 \u00a0Airtel is the rebranded name for \u2018Zain\u2019\u00a0 and 9mobile is the rebranded name for \u2018Etisalat\u2019.<\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>The Similarity of Brands: <\/b><span style=\"font-weight: 400;\">Many companies over the years, have suffered from different and numerous lawsuits because of the similarity of products and services. But with rebranding, many companies can be exempted from experiencing such an &#8216;ugly&#8217; situation. This is because rebranding is capable of giving a company its distinct identity. <\/span>For example, PayPal vs Pandora; PayPal and Pandora logos are strikingly similar. As a result of this, PayPal filed a lawsuit against Pandora.<\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Change in Administration: <\/b><span style=\"font-weight: 400;\">Every administration requires its own strategy, which may or may not be favourable to the business. This is because every new administration has the power to influence the business. However, a new administration can correct the failures of the past administration through rebranding. <\/span>For example, Steve Jobs rebranded the \u2018Apple logo\u2019 during his tenure as the CEO of Apple Company in 1997.<\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Low sales: <\/b><span style=\"font-weight: 400;\">one of the best ways to tackle low sales is through rebranding. Rebranding can retrieve the lost interest of the audience\u2019s majority, which brings an increase in sales for the business.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Low Visibility or Recognition: <\/b><span style=\"font-weight: 400;\">When a business suffers from low visibility or recognition in an online and offline marketplace, it reduces the business\u2019s productivity. However, with rebranding, that business can achieve high visibility in the marketplace.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Less Business Promotion: <\/b><span style=\"font-weight: 400;\">Many companies, have a\u00a0 limited number of marketers they can employ to promote the business. However, with rebranding, a business has access to an unlimited number of unpaid marketers through an engaged audience.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">In conclusion, rebranding is the bridge between the old and the new. It is the fastest method to adopt to save a dying business, sustain a successful business and enable a brand to keep up with the marketplace&#8217;s modernity for relevance. These 9 reasons discussed are not the only reasons why you need to rebrand your business. Hence, if your business falls under any of the categories of the 9 reasons why you need to rebrand your business, then make a firm decision to rebrand your business to enjoy all the benefits of rebranding. At #DaManager, we offer the best rebranding services, so reach us today <\/span><a style=\"color: orange;\" href=\"mailto:info@da-manager.com\"><span style=\"font-weight: 400;\">info@da-manager.com<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the transformative power of business rebranding with our insightful guide! Explore 9 compelling reasons&#8230;<\/p>\n","protected":false},"author":2,"featured_media":14579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[147,264,3365,3351],"tags":[156,231,188,148],"class_list":["post-10275","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","category-branding","category-business-branding","category-small-business","tag-branding","tag-business","tag-content-marketing","tag-digital-marketing"],"modified_by":"Isah Progress","_links":{"self":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/10275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/comments?post=10275"}],"version-history":[{"count":0,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/posts\/10275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media\/14579"}],"wp:attachment":[{"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/media?parent=10275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/categories?post=10275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/da-manager.com\/blog\/wp-json\/wp\/v2\/tags?post=10275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}